Accurate location means better targeting and campaign performance for brands and more relevant content for consumers.
Unique Mobile
Insights
See the bird’s eye view of where your users go and tailor your advertising strategy accordingly. Access in-depth insights about the behavior of your target audience before and after your campaigns are run.
Best Campaign
Performance
Increase clicks and conversions in your campaigns by targeting audiences more precisely. When you deliver the most relevant message, your audience is much more likely to engage - it no longer feels like advertising!
Differentiate from
Competitors
Your brand is fighting for attention in the crowded advertising ecosystem. Leave your competitors in the dust and protect your brand integrity with accurate behavioral targeting that’s constantly refined.
How can we help you?
In their words
"Accurate location information is of critical value to ensuring the quick dispatch, arrival and delivery of what is often life-saving assistance. After reviewing the market, we concluded that Skyhook's location network and technology capabilities were consistent with our requirements for enabling timely and accurate response."
Rob Goudswaad
Global Product and Service Programs
Philips Home Monitoring
Further reading:
Blog: How to Create Actionable and Accurate Personas for Better Targeting- Blog: Digital AdTech Leader AdTheorent Selects Skyhook to Improve its Clients’ Advertising Effectiveness
- Blog: The Subtleties of Location: Centroid vs. On-Device Location
- Blog: Pocketmath Increases Campaign Performance with Accurate Audience Targeting
Persona Introduction
Our Unique Approach
You know the benefits of good location: reaching the right person at the right time with your advertising. But an increasing amount of location data in mobile campaigns is inaccurate - and it’s getting worse. Skyhook filters out bad location samples and accurately positions both devices and retail stores, ensuring your campaigns hit their mark and ad spend stays efficient, every time.
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