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4 Ways Location Intelligence Can Help Financial Services

Dec 12, 2017   

Posted by Michael McBrien

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As the big data boom has gained traction in recent years, location intelligence has grown in importance as more organizations look to benefit from the insights that location data provides. This is especially true in the Financial Services industry as they look for new ways to gain a competitive advantage. According to a recent Carto report, 78% of C-level and management respondents said there was a strong likelihood they would invest in Location Intelligence within the next year.

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Topics: Geofencing, Foot traffic, Location Intelligence

Black Friday Foot Traffic Analysis: How Major Retailers Performed

Nov 27, 2017   

Posted by Brittany Dervan

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Black Friday 2017 has come and gone and although predictions pointed to this year being all about digital sales, some brick and mortar stores ended up thriving and people still line up to get the best deals available.

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Topics: Data Analysis, Foot traffic, Location Intelligence

GPS Alone Doesn't Always Know the Answer

Nov 21, 2017   

Posted by Nick Knellinger

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At Skyhook we see all types and sizes of companies looking to add location as either a core component or a premium feature. Location is a critical component for a wide range of use cases such as wearable cameras geo-tagging photos and videos, pet tracking, asset tracking, personal fitness wearables, portable gaming consoles, smart vending machines, child or senior citizen personal safety devices, and everything in-between. The one factor that has persisted throughout these engagements, since wearables and IoT began to rise in the past three years, is the varying spectrum of location technology knowledge that companies have.

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Topics: Devices, location

“America Runs on Dunkin'”, But Does Massachusetts?

Nov 16, 2017   

Posted by Keegan Ross

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Back in 2006 Dunkin’ Donuts started using the tagline “America Runs on Dunkin”. We decided to see just how applicable the tagline is to the state of Massachusetts, particularly during peak Pumpkin Spice season when Starbucks would theoretically provide the biggest challenge to that notion. We use anonymized user location data and dissected foot traffic patterns for this analysis. Before we dive into the answer though, let’s take a moment to talk about how we derived this information and what other insights the data reveals.

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Topics: Data Analysis, Foot traffic, Location Intelligence

World Series 2017: Brand Preferences and Behaviors of Astros & Dodgers Fans

Nov 8, 2017   

Posted by Brittany Dervan

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The 2017 World Series was a rollercoaster of a series. The Los Angeles Dodgers and Houston Astros both played phenomenal baseball, but the Astros came out on top in Game 7 to claim the title and beat the Dodgers four games to three.

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Topics: Data Analysis, Foot traffic, Location Intelligence

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