BLOG

Angela Diaco

Find me on:

Recent Posts

5 Connection Options to Get Your IoT Device Online

Jan 16, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

IoT wouldn’t be IoT without an internet connection, but the infrastructure for connecting devices isn’t as seamless as today’s desktop and mobile internet. While there are multiple players in the space, low power wide area networks (LPWAN) offer a battery-efficient and low-power solution for small devices. Your use case and required areas of coverage will play a large role in your decision, but know that there’s currently a battle for who will become the definitive connectivity solution.

Read More

Topics: Devices, Internet of Things, Iot

Internet of Things Events You Can't Miss in 2017

Jan 9, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The Internet of Things continues to grow as sensors get smaller, savings get bigger and developers wrap their arms around the massive opportunities provided by a growing list of IoT vendors. Connected things continue to take leaps into the mainstream with devices like Amazon's Alexa and Whirpool's Smart appliances. This increasing number of smart "things" are integrating into peoples’ lives at a faster clip than anyone could imagine. The consumer space is seeing rapid growth alongside healthcare, transportation, education, manufacturing and shipping industries - just to name a few.

 

We've pulled together the following list of IoT events driving this rapidly evolving market:

Read More

Topics: Devices, Internet of Things

CES 2017: Don't Miss These 6 Hot Smart Device Companies

Jan 4, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

CES 2017 starts our year off with the promise of futuristic tech coming to life. While drone-controlled cameras, self-driving cars and augmented reality sets have dominated the buzz reel for CES in times past, interesting things are happening in the device space that need notice.

 

There's still plenty of headroom in the health & fitness wearables market with 81% of consumers citing purchasing interest, but our recent consumer study revealed the wearables’ next great market opportunity lies in devices that help track the whereabouts of family members and protect their safetyWhile 2016 was dominated by the fitness wearable, you’ll see more family-focused devices with safety features and modular wearables take the floor this year.

Read More

Topics: Wearables

2017 Predictions: Advertisers Get Smart About Location; Attribution Takes Off Without Beacons

Dec 29, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The tech world saw explosive growth this year, with especially creative uses for location services emerging. Based on our customer feedback, product growth and location data challenges in 2016, we have a few ideas on what the next year has in store for industries like IoT and advertising.

 

Our Product, Sales and Innovation teams weigh in with a few predictions:

Read More

Topics: Advertising, Iot

Skyhook Joins the AppNexus Marketplace as 1st (and Only) Mobile Location Data Provider

Dec 15, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The world's leading independent advertising technology company integrates Skyhook Personas into its industry-leading marketplace

BOSTON - Dec. 15, 2016 - Skyhook, the world’s leading independent location platform, today announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution.

Read More

Topics: Advertising, personas

Don't miss a single post:

Download our new eBook for AdTech and Publishers

Search our blog

Latest blog posts: