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Ashley Osgood

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First Time User Experience: How to Approach Your 2017 Strategy

Aug 27, 2015   

Posted by Ashley Osgood

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The app design and development industry is a rapidly growing, dynamic space to be a part of. Differentiating in the app store, getting more downloads, and user retention are all things that apps struggle with on a daily basis - and with this rapid growth, there’s a lot to keep up with on the latest techniques to approaching UX.

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This Week in Context: All About Geofencing For Your Mobile App

Aug 24, 2015   

Posted by Ashley Osgood

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If you are in the business of making killer apps, then MobileDevHacker was the place to be in Boston this week - where an all-star lineup congregated at the NERD Center in Cambridge to hear, mingle, and discuss topics that drive serious growth. This was a collection of topics that confront app executives and developers alike, to see how the industry attacks some of the toughest challenges of the past, and the future bets they'll be making.

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App Owners: Engage with Customers at their "Halo" Moments

Jul 20, 2015   

Posted by Ashley Osgood

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At MobileBeat this year, there was a great deal of talk around mastering growth through mobile. With one of the biggest transformations in consumer behavior in decades now upon us, MobileBeat set out to help attendees capitalize on its opportunities. From customer acquisition to hyper-personalization, high-profile speakers (from Sephora, Zillow, Pandora, and Home Depot, to name a few) dove into key strategies and next-gen technology disrupting the mobile and app industries today.

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This Week in Context: Skyhook Speaks at MobileBeat 2015

Jul 16, 2015   

Posted by Ashley Osgood

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For those companies serious about growing their businesses through mobile, MobileBeat was the place to be this week. With 2 billion smartphones worldwide today, users spend on average 3 hours per day on them (more than TV!), and the number of ways to reach them is expanding exponentially. Capitalizing on this is not always easy, and if you don’t, you risk missing big growth opportunities, or losing them to a competitor that acts faster.

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Consolidated Wearable Data and What it Can Do For Health: An Interview with MakeItCount

Jun 19, 2015   

Posted by Ashley Osgood

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David Provost has been driven to explore how the web could alter the lives of consumers and businesses seeking to create effective ways of attracting and serving customers, partners, and consumers online since the dotcom years. Today, he is fueling his kickstarter project, MakeItCount, an online rewards program for exercise and healthy habits.

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