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Brittany Dervan

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7 Companies Conquering IoT Right Now

Aug 8, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The Internet of Things (IoT) ecosystem is continuously changing and developing and the future looks bright. Bain estimates that by 2020, annual revenues could exceed $450 billion for IoT vendors selling hardware, software and comprehensive solutions. IoT is making lives easier and helping businesses run more efficiently and effectively. There are 7 companies right now that are standing out from the rest and utilizing IoT to the best of their ability.

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Topics: Internet of Things, location

Venue Density Explained

Jul 31, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

With so many location products and companies to choose from, it can be difficult to figure out which one will provide services at the quality level that best suits your needs. Location data is only useful if it accurately and dependably matches your particular use case. Achieving high accuracy and dependable performance in many situations - particularly in densely developed, highly urbanized areas - is complicated. Of course these complex and congested areas are usually the places where people tend to be.

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Topics: Geofencing, location data, venue density

3 Reasons Why You Need Location In Your Advertising Strategy

Jul 7, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Digital marketers are constantly looking for ways to interact and engage with consumers and are finding it harder and harder to do so.  A pivotal way retailers can gain traction is by adding personalization to their advertising strategy. Consumers are making it known that they want real-time personalized ads and less noise. In a survey conducted by Infosys, 86% of respondents who have experienced personalization in the ads they receive say that it has an influence on what they purchase.

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Topics: Advertising, personas, location

Skyhook's BIG Day at BIG Golf Tournament

Jun 22, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook recently took part in the “BIG” Golf Tournament to support Big Brothers, Big Sisters of Massachusetts Bay at Stow Acres Country Club in Stow, MA. Dan Gill, SVP Advertising Ecosystem at Skyhook, who was a Big Brother in Boston for 12 years, founded this event and serves as its chair. He also leads Skyhook’s involvement in the event.

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Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

When it comes to location data, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

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Topics: location, location data, location based advertising