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Brittany Dervan

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Skyhook's BIG Day at BIG Golf Tournament

Jun 22, 2017   

Posted by Brittany Dervan

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Skyhook recently took part in the “BIG” Golf Tournament to support Big Brothers, Big Sisters of Massachusetts Bay at Stow Acres Country Club in Stow, MA. Dan Gill, SVP Advertising Ecosystem at Skyhook, who was a Big Brother in Boston for 12 years, founded this event and serves as its chair. He also leads Skyhook’s involvement in the event.

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Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

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When it comes to location data, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

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Topics: location, location data, location based advertising

The Importance of Location and IoT in the Cold Supply Chain

May 12, 2017   

Posted by Brittany Dervan

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Mother’s Day is around the corner and it is one of the most popular days of the year for the flower industry. According to an annual survey by the National Retail Federation, U.S. consumers plan to spend $2.6 billion on flowers just this year on Mother’s Day. When this much money is on the line, it is crucial for flower companies to have control over their supply chain and deliver flowers on time and in the best condition.

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Topics: Iot, location

IoT Influencers to Follow Right Now

Apr 27, 2017   

Posted by Brittany Dervan

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The world of IoT is growing at a rapid pace. According to IDC, global IoT spending will experience a compound annual growth rate of 15.6%, reaching $1.29 trillion in 2020. In fact, there are more than 3x the amount of connected devices on this planet than people. This number is expected to almost double by 2020. While the landscape is constantly changing, it’s hard to keep up with the latest news. Fortunately, you can count on these influencers to keep you up to date and in the know.

adtech-influencer-guide

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Topics: Internet of Things

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies

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