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Brittany Dervan

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Coming Up: AdAge Webinar, VIP Event and More at Skyhook

Mar 29, 2017   

Posted by Brittany Dervan

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There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. Not only that, but we're gaining momentum in the advertising space with a few new partnerships and campaigns. 

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Topics: Advertising, personas, Geofencing

Your Guide to the Must-Attend Advertising Conferences in 2017

Mar 16, 2017   

Posted by Brittany Dervan

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The advertising and adtech industries are changing at lightning speed. It can be hard to keep up with the new tools in automation, mergers, partnerships, and acronyms, but attending industry conferences is key to keeping pace with this rapidly changing market. The following events have been hand-picked, tried and tested by our internal adtech specialists.

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Topics: Advertising

17 Stats That Show The Massive Opportunities In The Internet of Things

Mar 2, 2017   

Posted by Brittany Dervan

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The giant ecosystem that is the Internet of Things is growing, shifting and consolidating rapidly. We all know that IoT can change our lives and make our businesses more efficient, but what else should we know about IoT? Here are 17 IoT statistics that will help you wrap your head around these rising trends.

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Topics: Internet of Things, Iot

Your Guide to Must-Attend Wearable Events in 2017

Jan 19, 2017   

Posted by Brittany Dervan

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Despite how young the industry is as a whole, wearables' rapid growth has fueled innovation and fostered dialogue among new companies doing exciting things with these devices. In 2017, the chief focus of wearable manufacturers must be to become essential to the lives of their usersTo do that, you and your team should listen carefully to successful speakers in the wearable tech community share their insights on how wearables can impact our lives today and what is coming next. Chip vendors, network providers, wearable startups and tech giants will all come together to discuss the latest developments, share product launches and explore new opportunities in the marketplace throughout the year.

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Topics: Wearables

Delivering a Dynamic UX: 3 Brands that Leverage Location Right

Jul 21, 2016   

Posted by Brittany Dervan

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Brands are always looking for a competitive advantage and new ways to deliver the most desirable and user-friendly products.  As the consumer technology space continues to explode, product and app developers have realized that adding location is imperative to a dynamic user experience. Location allows you to add context, target consumers more efficiently and increase engagement. 

These three brands have set the bar high by implementing new location-based features into their products:

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Topics: Devices, Wearables

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