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15 Tweetable Advertising Stats that Predict Where the Adtech Industry is Headed

Oct 28, 2015   

Posted by Danielle Goodman

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The adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precise location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan.

To structure your strategy for programmatic, native and mobile ad spend, here are some stats to help you wrap your head around the ad tech ecosystem and some notable rising trends:

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Topics: Advertising

Location-based User Insights You Can Leverage with Personas

Oct 27, 2015   

Posted by Danielle Goodman

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What is good location? It’s a function of three things. 1) The accuracy and precision of the latitude and longitude. 2)The usefulness of location: putting useful contextual power tools like venues and Personas on top of a data point makes it possible to provide better experiences and targeting. 3)The ownership of data: your data is your data.

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3 Ways Location Can Make Your Wearable App More Vital

Oct 14, 2015   

Posted by Danielle Goodman

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According to Gartner, wearable fitness and personal health devices are on the rise in popularity. Despite the fact that many prominent wearable devices have hit the market in the past year, there is a surprising lack of apps. And without an associated app, there is little reason to buy a wearable device. Technology providers will need to consider how to better market to consumers and stand out in a marketplace crowded with competitors. And what better way to reach consumers than where they already spend most of their time, in apps. In fact, one in two millennials said they would be strongly motivated to wearables if it “has apps/features that reward those who frequently use it,” according to PWC.

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Topics: Devices, Wearables

The 4 Coolest Location Data Map Visualizations

Oct 5, 2015   

Posted by Danielle Goodman

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Context is a major theme of technology today. Every app and device is wondering how they can personalize the experience to the user. Today, every wearable and app collects user data, and with sensors it is now easy for users to track their lives. Collecting location data enables apps and devices to infer the context of the user’s behavior and travel patterns. The collection of location data is not only incredibly useful information, but also makes for some pretty amazing visuals.

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Topics: Devices

A Guide to Must-Attend UX Events in 2016

Sep 28, 2015   

Posted by Danielle Goodman

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As the best accessory to our smartphone, apps have woven themselves a part of our everyday lives. As shoppers, business-people, travelers or parents, when we have a question or problem, the solution is often “there’s an app for that”. The average smartphone user has 65 apps downloaded on their device and uses certain apps everyday (Flurry). Our love for apps has lead to the companies powering their concepts to rapidly grow in numbers, design and functionality - which is why differentiating your app in lasting ways is so critical.

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