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Dave McHoul

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Skyhook’s Location-Enabled Behavioral Data Now Available on adsquare

Sep 5, 2017   

Posted by Dave McHoul

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With mobile ad spending surpassing desktop in the U.S., there is no time like the present for leading location data provider Skyhook, to team up with leading mobile-first data exchange adsquare.  In fact, BIA/Kelsey predicts that “Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021”, representing as much as half of all ads.  In addition, with a greater percentage of time spent on mobile devices to consume media, purchase and research products, the importance of mobile can’t be overstated.

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Topics: location, location based advertising

Locating Ingenu IoT Devices

Aug 31, 2017   

Posted by Dave McHoul

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This blog is part one of a six part series dedicated to locating Low-Power Wide-Area Network (LPWAN) IoT devices. This initial post looks at the practical challenges associated with locating devices that communicate via the Ingenu LPWAN protocol.  

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Topics: Internet of Things, location

Skyhook Precision Location is on IBM Bluemix!

Aug 29, 2017   

Posted by Dave McHoul

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IBM Watson gained fame a few years ago when it beat all-time champion Ken Jennings on Jeopardy.  Since then, Watson's cognitive abilities have become even more robust, branching out into multiple specialty areas, including Internet of Things (IoT).  As a logical next step in our ongoing partnership with IBM Watson, Skyhook is proud to announce that Precision Location is now available via IBM Bluemix, making it even easier for our joint customers to create innovative IoT solutions.  

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Topics: Devices, Internet of Things, location

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

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Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Geofencing

IoT World Wrap Up

Jun 2, 2017   

Posted by Dave McHoul

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Skyhook recently exhibited at the Internet of Things World conference and exhibition in the Santa Clara Convention Center in Santa Clara, CA.  The conference is billed as the "World's Largest IoT Event" which, after attending, is a claim I can't dispute.

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Topics: Iot, location

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