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Eric Leist

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Skyhook Job Spotlight: Hiring Software Engineer in Boston, MA

Nov 7, 2014   

Posted by Eric Leist

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Do you love scaling and analyzing billions of location samples, understanding complex interactions and dealing with noisy data? Are you fanatical about building technology that drastically improves user experience?

Lucky for you, Skyhook is growing rapidly - and we are looking for a Software Engineer to join our creative, passionate and driven team. Our headquarters in Boston’s exciting Innovation District are filled with Ideapaint, standing desks, bean bag chairs, crowd-controlled Sonos radio, and a kitchen full of snacks. Our office is a collaborative open space that allows all of our teams to create together - and innovation is in our DNA.

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My.Skyhook Update: Managing Geofences and Advanced Analytics

Sep 25, 2014   

Posted by Eric Leist

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Along with the launch of Context this month, we’re excited to announce some major changes to the My.Skyhook web interface that will make it easier for our customers to explore and leverage Context functionality. We’ve analyzed our user data, taken some feedback, and set out to deliver the best tools for our customers to use our products, build projects and gain insights about their business.

The result is a revamped My.Skyhook interface that creates brand new ways to manage Geofences and analyze how your userbase is engaging with location and context-driven features in your app, device or platform.

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iOS 8 Stats: Why the Age of Context is Going Mainstream

Sep 4, 2014   

Posted by Eric Leist

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When Apple introduced iOS 8 at this year's WWDC, we were psyched. A ton of new features break down information silos, and make this new iOS more context-friendly than ever before. iOS 8 has been in beta ever since, and developers have formed their opinions about what will define the next generation of the iOS and Mac OS experience. We captured those opinions by surveying Slashdot's community of developers, and we found a tremendous amount of excitement about taking the Age of Context mainstream.

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What iOS 8 Means for Mobile App Monetization

Jun 20, 2014   

Posted by Eric Leist

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Apple's upcoming iOS 8, announced earlier this month at WWDC, brings with it many of new opportunities for app developers. Among them, a feature called Family Sharing allows up to 6 family members to share app purchases on the same credit card accross devices and parents to supervise their childrens' purchases.

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How CardStar’s Contextual Mobile Experience Increases Ad Engagement

May 6, 2014   

Posted by Eric Leist

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Native is perhaps the hottest trend in advertising right now - and it’s already taking over the mobile ad industry. Advertisers are projected to spend 40% more on mobile this year - up to $18B according to Gartner. When they do, the data will prove what consumers already know: the ad units that work on the web do not work on mobile.  

72% of respondents to a recent Dartmouth study said they do not click on mobile ads because the screen is too small. On mobile, screen space is at as much of a premium as UX. But in spite of the screen size, 42% said the mobile experience makes content more immersive than on desktop. The natural solution to mobile ad shortcomings is to turn the ads into content.

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Topics: Advertising

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