BLOG

Kanish Sharma

Recent Posts

Not All Geofences Are Created Equal - Here’s Why

Feb 22, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

The use of location intelligence has skyrocketed over the last few years. According to Pitney Bowes, more than 80% of data maintained by organizations worldwide has a location component. There are a wide variety of uses for location intelligence -- customer analytics, geofencing, user experience, advertising and marketing campaigns, safety and security -- to name a few.

Read More

Topics: Geofencing

Skyhook Unveils the Only In-Store Visit Validation Tool to Help Marketers Increase Engagement with Mobile Consumers

Feb 21, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

With Context, marketers can monitor proximity to a venue AND the exact moment when consumers cross the threshold of a store.

BOSTON - February 21, 2017 - Skyhook, the world’s leading independent location platform, today announced Skyhook Context 2.0 release. Using Wi-Fi signals and geospatial insights Skyhook Context provides unprecedented location precision for marketers to engage with opted-in mobile consumers. For retail brands, this highly accurate approach to geofencing increases foot traffic, drives consumer engagement and loyalty, validates advertising spend through foot-traffic measurement (attribution) and transforms location data into valuable customer analytics.

Read More

Topics: Advertising

Don't miss a single post:

Download our new eBook for AdTech and Publishers

Search our blog

Latest blog posts: