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Melissa Burke

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Video: Hurricane Maria's Impact on Puerto Rico's Power Outages

Oct 5, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation to the island archipelago -- an unincorporated territory of the United States -- was catastrophic. According to reports, Hurricane Maria was the strongest storm to hit Puerto Rico in nearly 80 years, resulting in numerous deaths, widespread property loss and a near total power outage. CNBC has reported that Hurricane Maria could end up causing massive insured losses, including from near complete business interruptions, with one insurer pegging the estimated liabilities between $15 billion to $30 billion and another putting the number even higher, from $40 billion to $85 billion.

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Topics: Data Analysis, location data

LSA's Place 2017 Conference Highlights and Insights

Sep 22, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

Do the words “precise” and “accurate” come to mind when thinking about the data that top location companies say they can provide to customers?  It’s hard for them not to, with every company in the space currently touting themselves as having the best of both. This was one of the main discussions at LSA's Place Conference in New York City this week.

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Topics: Advertising, location, location based advertising

A Look at Crowd Density During the Solar Eclipse

Aug 25, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

The first US solar eclipse since 1979 occurred this past Monday, August 21st and it was the only one to span the country coast to coast since 1918. In our last blog post, we mentioned that the eclipse was partially viewable across most of the US. As USA Today mentioned, the journey in which the moon's shadow swept across the Earth's surface crossed parts of 12 states that made up the path of totality from west to east: Oregon, Idaho, Wyoming, Nebraska, Kansas, Missouri, Illinois, Kentucky, Tennessee, Georgia, North Carolina and South Carolina.

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Topics: location, crowd density, Foot traffic

Solar Eclipse Crowd Density Predictions

Aug 18, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

The first solar eclipse since 1979 will be taking place on Monday, August 21st. This marks the first time in history that the solar eclipse will only be visible in the United States and the first time since 1918 that a solar eclipse will be visible from coast to coast.  

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Topics: location, crowd density, Foot traffic

The Wearables Industry is Evolving but Don’t Mistake it for Dead

Aug 4, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.

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Topics: Wearables, location, location data