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Ronda Billings Morra

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Skyhook Personas Now Available through LiveRamp IdentityLink Data Store

Aug 24, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Location-based advertising continues to be one of the fastest growing areas of mobile advertising, fueled by surging demand from brands and publishers to build a real connection with their audiences.

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Topics: Press Releases, personas, Brands & Agencies

GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Aug 16, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the Threat of Piracy

VANCOUVER, British Columbia, August 16, 2017 – GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home. The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today’s strongest defences against geo-piracy from GeoGuard.

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Topics: Press Releases, location data

4 Key Takeaways From Mary Meeker's 2017 Internet Trends Report

Jul 5, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Kleiner Perkins venture partner, Mary Meeker, presented her 2017 Internet Trends report at the Code Conference in California a few weeks ago. Recode calls Meeker’s report "the most anticipated slide deck of the year," and TechCrunch says, “Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry.” At Skyhook, we look forward to this annual report as it not only informs but validates many of the trends we see everyday.

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Topics: Iot, location

Meet Skyhook At These Upcoming Events

Feb 27, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Industry event season is in full swing and the Skyhook team is taking to the road. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. If you're looking for events that connect you with thought leaders, new prospects and help you see into the future of tech, come visit us at the following events.

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Topics: Devices, Wearables

13 User Experience Stats & Resources in 140 Tweetable Characters

Feb 17, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

UX should be on every smart app’s radar today. A focus on a seamless user experience is proven to increase key metrics (users, engagement, the list goes on!) and better your chances of having a top, revenue-producing app. So what should you know about UX? Here are 13 stats and resources that will help you plan for a dynamic user experience for your mobile app and why it's so important.

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