BLOG

Ronda Billings Morra

Recent Posts

Super Bowl LI: Brand Preferences & Behaviors of Patriots & Falcons Fans

Feb 3, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

The apex event of American spectator sports is upon us this Sunday. The Patriots and the Falcons square off at NRG Stadium in Houston, Texas in front of what will be the largest TV audience of the year. Being Boston-based, the bulk of Skyhook employees are New England Patriots fans - save for one or two dissenters in our midst - and we decided to investigate the cultural identities of the two teams’ regions to see if similar loyalties showed up elsewhere. We asked, “what makes area locals unique? Where do native fan interests overlap and what does the density of their shopping habits and store visits say about their local lifestyles?”

Read More

Topics: Advertising, Data Analysis

Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Jan 25, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Powerful targeting, insights and attribution technologies delivered measurable value for advertising and marketing professionals

BOSTON - January 25, 2017 - In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly 30 percent increase in new customer adoption from companies including AdTheorent, AppNexus, Arbor, Digital Element, LiveRamp, RadiumOne, SafeGraph and Verifone Media.

Read More

Topics: Advertising, personas

Skyhook Wins AOTMP Award at CES 2017

Jan 13, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

We're happy to announce that Skyhook has been chosen as a winner of the AOTMP Director's Award at CES this year! Since our founding in 2003, our team of engineers, data scientists and geospatial experts have driven innovative new products that have come to define the location industry. The team is proud to be recognized among tech heavy hitters like Apple, Amazon, IBM, Microsoft and Facebook.

Read More

Topics: Devices, Wearables, Internet of Things, Iot

Latest in Location News: DigitalElement on Measurement & Attribution with Verifone

Jan 11, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

For as massive an opportunity location data holds to influence global tech, it's still largely misunderstood. One organization that works to remedy this is the LBMA, or Location Based Marketing Association. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.

Read More

Topics: Advertising, personas

Skyhook Attribution Measures Verifone Media at the Pump Advertising Impact

Nov 17, 2016   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Verifone Media can now measure the impact of at-the-pump ad campaigns using Skyhook’s highly accurate mobile location services.

BOSTON - Nov. 17, 2016 - Skyhook, the world's leading location services company, today announced that it has been selected by the media division of Verifone (NYSE: PAY), a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customer’s advertising using real-world consumer movements through time and space.

Read More

Topics: Advertising, personas

Don't miss a single post:

Download our new eBook for AdTech and Publishers

Search our blog

Latest blog posts: