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Ronda Billings Morra

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Skyhook Launches Precision Location for IoT (Internet of Things)

Oct 4, 2016   

Posted by Ronda Billings Morra

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BOSTON, Sept. 22, 2016 /PRNewswire/ -- Skyhook, the world's leading independent location platform, today announced the launch of Precision Location for IoT (Internet of Things), a lightweight, battery-conscious solution for integrating precision location into connected devices. Already award-winning, Skyhook's Precision Location for IoT has received a 2016 Product of the Year Award from IoT Evolution Magazine and IoT Evolution World, the leading magazine and website covering IoT technologies.

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Topics: Devices, Wearables, Internet of Things, Iot

Skyhook Joins the Network Advertising Initiative

Jul 28, 2016   

Posted by Ronda Billings Morra

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Skyhook's membership in the NAI highlights a commitment to the highest standards for mobile data collection & use

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Topics: Advertising, Press Releases, personas

Customer Spotlight: Independent Living Wearable Tech Provider mCareWatch Selects Skyhook to Improve Location Accuracy

May 31, 2016   

Posted by Ronda Billings Morra

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Skyhook is announcing its partnership with Australia-based mCareWatch, a company whose wearable devices use the latest technology to provide assisted living, mobile health and telecare solutions. mCareWatch is deploying Skyhook’s Precision Location solution to improve the location accuracy of their mobile devices.

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Topics: Devices, Wearables

Skyhook Wireless Partners With Footmarks To Provide Full Spectrum Location Context Solution

Mar 3, 2015   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

BARCELONA, SpainMarch 3, 2015 /PRNewswire/ -- MOBILE WORLD CONGRESS — Skyhook Wireless, a worldwide leader in mobile location, and beacon technology company Footmarks, announced today that they are partnering to provide the most complete solution to optimize the customer journey across the entire location spectrum. 

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Infographic: Skyhook Venue Data Reveals How Americans Shop

Nov 24, 2014   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Black Friday is named for being the day retailers get out of the red and into the black, turning a profit for the year. While the retail industry shifts increasingly moves to an e-commerce-focused model, there are still tremendous opportunities for physical retail locations to deliver what web browsers cannot: in-store experiences augmented by mobile apps. In fact, 77% of mobile-driven purchases are in-store purchases, according to a recent study conducted by Neilsen, Telmetrics and xAd. Being the experts in location and context, we are intensely aware of how physical locations and points of interest drive user experiences, especially in the retail industry.

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Topics: Advertising, Data Analysis

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