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Designing for Place: Appticipation for The Home Depot App

Jan 8, 2015   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

In our previous articles, we argued that precise location data can provide richer insights into your users’ behavior and interest and that you can turn those insights into "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each and every one of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like The Home Depot's can apply them towards existing app features to better categorize and personify users with appticipation.

The Home Depot Has a Smart App

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Topics: Geofencing

Designing For Place: Introducing a New World of Possibilities with “Appticipation”

Dec 5, 2014   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

In our last "Designing for Place" post, we explain how you can gain a better understanding of your app usage and its functionality, and how you can make strides to becoming an even more vital part of your users’ everyday lives. We did this by breaking down how to analyze app feature functionality by location, as precise location data has quickly become essential to providing richer insights into your users’ behaviors and interests.

Armed with this kind of contextual data about your users, you can take the findings from your analysis and apply them towards your existing app features, helping you to better categorize and personify your user. We call this process "Appticipation."
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Topics: Geofencing

Not All Location Is Created Equal: How Accurate Location Data Increases Ad Campaign Performance

Nov 20, 2014   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers....when it’s accurate. But bad data can tarnish the otherwise perfect relationship between advertising and location, and cause advertisers to lose trust in the value of delivering IP-based location for optimal campaign performance.

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Topics: Advertising

Designing For Place: Understanding How Vital Your App is To Your Users

Nov 19, 2014   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

Once a user has downloaded your app, how does it go from sitting among 100 other apps to becoming a vital part of their day? The definition of ‘vital’ varies for productivity, utility and gaming apps - though regardless of category, a vital experience transcends basic functionality. It boils down to what makes an app something that a user doesn’t want to — or can’t — live without.

What makes an app vital? Header_DFP_LP_AOK_LOL

To be indispensible, an app does one more of the following:

  • Makes you more efficient or productive
  • Gives you something useful
  • Allows you to discover what you’re looking for easily
  • Enables you to make quick decisions or surpass obstacles
  • Frees you to use the time saved to do something else
  • Provides entertainment you go back to again and again

More than ever, apps are now more dependent on having a vital UX. And keeping the user engaged with the app is not only about improving usage metrics, it’s also about increasing revenue. So how can you get there?Designing_for_place-780x292

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Getting to Know the Monsters of Halloween with Skyhook Personas

Oct 31, 2014   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

We get it, Halloween monsters can be scary. But maybe that’s just because you don’t know enough about them.

With the release of Skyhook Context, our Personas unlock user demographics, interests, and intents based on location history and mobile behavior. We have a long list of Personas that we have created including the Luxury Shopper, Auto Intender and Sports Fan.

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