Mobile Music App Radio Soars In Usage After Adding GeoSocial Features

Nov 16, 2010   

Posted by Skyhook Wireless

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Popular service joins other music apps ShareTunes and SongStumblr using Skyhook's location technology to grow user base and loyalty

Boston, MA - November 16, 2010 - Skyhook and Intersect World LLC announced today that Intersect World LLC's music apps have now been downloaded over 2.5 million times with huge growth experienced after adding geosocial features.  Intersect World LLC joins a number of other music app developers in integrating Skyhook's Local Faves toolkit to quickly deploy geosocial features.         

Local Faves is a simple, free-to-use toolkit that brings features like location, map views, check-ins, stats and rankings, infographics, and sharing through Facebook, Twitter & Flickr to iPhone apps. Local Faves offers full customization and fast integration for app developers and a seamless user experience.          

Intersect World LLC's premier app Radio now allows users to find music based on location, listen to music on over 40,000 radio stations anywhere in the world, share stations via their social networks, and discover new music and other users in their area who share their music interests.          

"The addition of Local Faves helped Radio sales immensely and it has allowed it to return to the Top 10 in the Music category and break into the Top 200 Overall list in the App Store," said Marco Papa, principal of Intersect World LLC. "Since we integrated Local Faves our paid app downloads have increased by 55%!"     

Intersect World LLC has also integrated Local Faves to other apps in its Radio Family of products including: Radio Lite, Sports Radio, Weather Radio, Euro Radio and Scanner Radio.

Sharetunes, allows users to share the song or artist they are listening to with their friends and view what others around the world are listening to.  Rankings of the most popular songs and artists can be viewed by geographic area or by timeframe.

"The social networking integration provided by Local Faves allows my users to find music nearby and share music recommendations with friends on Twitter and Facebook. This in turn has resulted in increased downloads and usage as the app now has a wider audience," Nathan Piper, Sharetunes developer.                   

Other developers are seeing the benefits Local Faves can bring to their apps, including SongStumblr by Frimby Limited. "We have achieved great success with SongStumblr, but we're looking to further increase its geosocial element by integrating Local Faves by the end of the year," said Lou Montilla, Founder, Frimby Limited.  "The addition will allow the user to have more social interaction with others through posting comments, viewing global maps, and following music tastemakers."    

"Music by its nature is very social, so adding social location features to music apps is an easy way for users to share music they love and discover new music around them," said Ronda Billings Morra, director of marketing for Skyhook. "The increase in downloads that developers are seeing after integrating Local Faves proves that users want to see more geosocial features in apps across every category, and users are willing to pay for them."

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