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Skyhook Personas Now Available through LiveRamp IdentityLink Data Store

Aug 24, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Location-based advertising continues to be one of the fastest growing areas of mobile advertising, fueled by surging demand from brands and publishers to build a real connection with their audiences.

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Topics: Press Releases, personas, Brands & Agencies

Solar Eclipse Crowd Density Predictions

Aug 18, 2017   

Posted by Melissa Burke

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The first solar eclipse since 1979 will be taking place on Monday, August 21st. This marks the first time in history that the solar eclipse will only be visible in the United States and the first time since 1918 that a solar eclipse will be visible from coast to coast.  

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Topics: location, Foot traffic

GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Aug 16, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the Threat of Piracy

VANCOUVER, British Columbia, August 16, 2017 – GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home. The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today’s strongest defences against geo-piracy from GeoGuard.

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Topics: Press Releases, location data

How to use location data effectively in your ad campaign

Aug 15, 2017   

Posted by Matt Kojalo

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This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that location data brings to digital advertising—particularly as ad spend and screen time continue shifting to mobile.

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Topics: Advertising, location based advertising

What is an SDK and an API?

Aug 11, 2017   

Posted by Chris Donais

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Mobile applications consist of several APIs and SDKs, and there’s a lot of confusion around what an SDK and an API are and what the difference is between the two. In this blog we discuss what they are and how they serve different purposes.

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