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LSA's Place 2017 Conference Highlights and Insights

Sep 22, 2017   

Posted by Melissa Burke

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Do the words “precise” and “accurate” come to mind when thinking about the data that top location companies say they can provide to customers?  It’s hard for them not to, with every company in the space currently touting themselves as having the best of both. This was one of the main discussions at LSA's Place Conference in New York City this week.

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Topics: Advertising, location, location based advertising

Benefits of Having Location Services Turned On

Sep 15, 2017   

Posted by Kanish Sharma

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Most of us are heavy users of our smart devices -- for tasks like accessing local information such as weather, social media, banking, reading the news and searching for local services. These interactions would be meaningless without users sharing personal information. Whether using biometrics to unlock your iPhone, or sharing your location information to play Pokemon Go; personal information is crucial in extracting all the benefits your smart device has to offer. The more benefits users see in sharing their personal data, the more willing they are to actually do so. We’ve pulled together the most useful benefits for consumers who choose to share their personal location data through their smart devices.

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Topics: Advertising, location

How to use location data effectively in your ad campaign

Aug 15, 2017   

Posted by Matt Kojalo

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This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that location data brings to digital advertising—particularly as ad spend and screen time continue shifting to mobile.

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Topics: Advertising, location based advertising, location based marketing

3 Reasons Why You Need Location In Your Advertising Strategy

Jul 7, 2017   

Posted by Brittany Dervan

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Digital marketers are constantly looking for ways to interact and engage with consumers and are finding it harder and harder to do so.  A pivotal way retailers can gain traction is by adding personalization to their advertising strategy. Consumers are making it known that they want real-time personalized ads and less noise. In a survey conducted by Infosys, 86% of respondents who have experienced personalization in the ads they receive say that it has an influence on what they purchase.

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Topics: Advertising, personas, location

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

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Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Geofencing