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Benefits of Having Location Services Turned On

Sep 15, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

Most of us are heavy users of our smart devices -- for tasks like accessing local information such as weather, social media, banking, reading the news and searching for local services. These interactions would be meaningless without users sharing personal information. Whether using biometrics to unlock your iPhone, or sharing your location information to play Pokemon Go; personal information is crucial in extracting all the benefits your smart device has to offer. The more benefits users see in sharing their personal data, the more willing they are to actually do so. We’ve pulled together the most useful benefits for consumers who choose to share their personal location data through their smart devices.

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Topics: Advertising, location

How to use location data effectively in your ad campaign

Aug 15, 2017   

Posted by Matt Kojalo

Lat. 42.351994 Long. -71.047663

This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that location data brings to digital advertising—particularly as ad spend and screen time continue shifting to mobile.

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Topics: Advertising, location based advertising, location based marketing

3 Reasons Why You Need Location In Your Advertising Strategy

Jul 7, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Digital marketers are constantly looking for ways to interact and engage with consumers and are finding it harder and harder to do so.  A pivotal way retailers can gain traction is by adding personalization to their advertising strategy. Consumers are making it known that they want real-time personalized ads and less noise. In a survey conducted by Infosys, 86% of respondents who have experienced personalization in the ads they receive say that it has an influence on what they purchase.

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Topics: Advertising, personas, location

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Geofencing

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution