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Skyhook Unveils the Only In-Store Visit Validation Tool to Help Marketers Increase Engagement with Mobile Consumers

Feb 21, 2017   

Posted by Kanish Sharma

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With Context, marketers can monitor proximity to a venue AND the exact moment when consumers cross the threshold of a store.

BOSTON - February 21, 2017 - Skyhook, the world’s leading independent location platform, today announced Skyhook Context 2.0 release. Using Wi-Fi signals and geospatial insights Skyhook Context provides unprecedented location precision for marketers to engage with opted-in mobile consumers. For retail brands, this highly accurate approach to geofencing increases foot traffic, drives consumer engagement and loyalty, validates advertising spend through foot-traffic measurement (attribution) and transforms location data into valuable customer analytics.

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Topics: Advertising

5 Location Influencers to Follow Right Now

Feb 16, 2017   

Posted by Angela Diaco

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Location-based targeting and foot traffic attribution are becoming common tactics used by marketers and agencies to improve brand reach. Advertisers are finding that location-based segments and attribution give them better campaign results and deeper insights about their audiencesDespite the wide use of the technology, best practices have yet to surface. 

adtech-influencer-guide

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Topics: Advertising, location

The State of Location In Advertising: 3 Essential Questions Answered

Feb 10, 2017   

Posted by Angela Diaco

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For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became an issue, mistrust in agencies flared as transparency problems came to light and huge acquisitions seemed to happen so often our heads were spinning. Despite these changes, disruption in the location data space is needed now more than ever. Why? Adtech users and location experts are still seeing up to 90% of location data in the industry being incorrect.

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Topics: Advertising, personas

Brand Bowl Recap: Which Brands Win With Falcons & Patriots Fans?

Feb 6, 2017   

Posted by Angela Diaco

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Super bowl LI has come and gone with the Patriots winning one of the best comebacks in history, but the work of brands & agencies is only beginning. The largest TV viewing audience just saw dozens of new ads from familiar brands. With the multimillion-dollar investments across TV ads and in-game sponsorships, agencies and brands want to know “did ads influence consumer behavior? Did these ads drive further foot traffic to stores?"

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Topics: Advertising, Data Analysis

Super Bowl LI: Brand Preferences & Behaviors of Patriots & Falcons Fans

Feb 3, 2017   

Posted by Ronda Billings Morra

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The apex event of American spectator sports is upon us this Sunday. The Patriots and the Falcons square off at NRG Stadium in Houston, Texas in front of what will be the largest TV audience of the year. Being Boston-based, the bulk of Skyhook employees are New England Patriots fans - save for one or two dissenters in our midst - and we decided to investigate the cultural identities of the two teams’ regions to see if similar loyalties showed up elsewhere. We asked, “what makes area locals unique? Where do native fan interests overlap and what does the density of their shopping habits and store visits say about their local lifestyles?”

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Topics: Advertising, Data Analysis

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