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Brand Preferences Across 5 Women’s March Sister Cities

Jan 31, 2017   

Posted by Angela Diaco

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The Women’s March on Washington sparked a much larger movement than it’s name implies. From 2 women in the US offering their shared idea to the now historic 914 marches across all 7 continents, the organization is bringing people together across the globe. In our previous post, we compared brand affinity and geographic insights about the crowds at the Presidential Inauguration and the Women’s March on Washington. Now we'd like to shed light on the question: what’s the economic effect of attendee behavior across the country?

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Topics: Advertising, Data Analysis

Shopping Habits of Presidential Inauguration & Women's March Attendees

Jan 27, 2017   

Posted by Angela Diaco

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In our previous post, we compared geographic insights about the crowds at the Presidential Inauguration and the Women’s March on Washington. Using device location signals to do more than just count participants, we pulled dozens of insights out of the crowd’s location and movement throughout the two events. We took snapshots of device location data points seen throughout a defined DC area encompassing the inauguration and march, and then delved deeper into what those IDs revealed.

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Topics: Advertising, Data Analysis

Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Jan 25, 2017   

Posted by Ronda Billings Morra

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Powerful targeting, insights and attribution technologies delivered measurable value for advertising and marketing professionals

BOSTON - January 25, 2017 - In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly 30 percent increase in new customer adoption from companies including AdTheorent, AppNexus, Arbor, Digital Element, LiveRamp, RadiumOne, SafeGraph and Verifone Media.

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Topics: Advertising, personas

Presidential Inauguration & Women’s March on Washington - Who Attended And Where Did They Come From?

Jan 24, 2017   

Posted by Angela Diaco

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Crowd counters across the country came out with their best estimates for the surge of citizens that attended the Women’s March in DC (among others) and the Inauguration this past weekend. The results were definitely contentious - many scientists say there's still no foolproof way to correctly identify how many people appear at one place in time. Through the sea of signs, baby carriages and Pussyhats, estimates for the crowd at the Women's March on Washington DC alone boasted anywhere from 200,000 to 500,000 people.

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Topics: Advertising, Data Analysis

Latest in Location News: DigitalElement on Measurement & Attribution with Verifone

Jan 11, 2017   

Posted by Ronda Billings Morra

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For as massive an opportunity location data holds to influence global tech, it's still largely misunderstood. One organization that works to remedy this is the LBMA, or Location Based Marketing Association. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.

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Topics: Advertising, personas

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