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Skyhook Personas Now Available through LiveRamp IdentityLink Data Store

Aug 24, 2017   

Posted by Ronda Billings Morra

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Location-based advertising continues to be one of the fastest growing areas of mobile advertising, fueled by surging demand from brands and publishers to build a real connection with their audiences.

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Topics: Press Releases, personas, Brands & Agencies

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

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Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Mobile vs Mobility: Why Your Agency Needs to Know The Difference

Nov 8, 2016   

Posted by Angela Diaco

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Skyhook, WPP and Y&R recently hosted a brand and agency Cocktail Hour where we shared insights, challenges and ideas for the future over a few drinks. JJ Schmuckler, Global CMO of Y&R took the stage to illustrate what the ideal relationship between mobile location services and agencies could be. In his speech outlined below, he gives an overview of where the industry is headed and what brands and advertisers can do to reach consumers in an ever-changing technology landscape.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Agency Legend Jeff Devlin Talks About How Brands and Advertising Can Stay Relevant

Aug 2, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Jeff Devlin’s career in advertising is legendary: from launching Diet Coke to landing some of the biggest jobs in government advertising, has seen it all. In an interview with Jeff, we talked about how mobile technology and location is changing the face of advertising. We were excited to get his thoughts on where things are going based on his experience watching agencies and brands evolve over his 30+ year career.

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Topics: Advertising, personas, location, Brands & Agencies