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MAC IDs Behaving Badly: 5 Things You Need to Know about Wi-Fi

Apr 11, 2017   

Posted by Chris Donais

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A MAC address is (generally) a unique identifier for an access point (AP). They are broadcasted by the AP to help identify it out in the wild, and therefore, can be used to accurately position all types of devices. However, not all Wi-Fi APs provide the unambiguous data that we need to accurately locate devices.

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Topics: Company

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

Mar 29, 2017   

Posted by Brittany Dervan

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There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. Not only that, but we're gaining momentum in the advertising space with a few new partnerships and campaigns. 

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Topics: Advertising, Company, personas, Geofencing

Skyhook Is Hiring A Business Development Rep in Adtech

Mar 20, 2017   

Posted by Kanish Sharma

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 Are you a self-starting prospecting ninja? Lucky for you, Skyhook is growing rapidly - and we are looking for a Business Development Rep to join our creative, passionate and driven team. Our headquarters in Boston’s exciting Innovation District are filled with Ideapaint, standing desks, bean bag chairs, crowd-controlled Sonos radio and a kitchen full of snacks. Our office is a collaborative, open space that allows all of our teams to create together - innovation is in our DNA.

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Topics: Company

Why All Big Data Needs Location: The Key to The World's Context

Mar 7, 2017   

Posted by Angela Diaco

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Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking it from mere buzzword to useful tool. The thinking that more data means more insight simply isn't true: adding context to all datapoints is key to deriving useable insights that are accurate. It's this new endeavor that needs consideration as the tech industry wants to continue its rocketship ride to the next level of growth.

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Topics: Company, location

Customer Spotlight: Skyhook Location Fuels Singapore’s National Science Experiment

Nov 9, 2015   

Posted by Ashley Osgood

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Skyhook is excited to be partnering the Singapore University of Technology and Design (SUTD) to carry out Singapore’s first large-scale National Science Experiment. This experiment is organized by the Ministry of Education and the National Research Foundation Singapore to develop an interest in science among the country’s young people. In this project, fifty thousand students across Singapore will carry a sensor to collect data on travel mobility patterns, location, environment, etc. The students learn how to analyze the data as part of its Science, Technology, Engineering and Mathematics (STEM) program.

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Topics: Customer Success, Devices, Company