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Brand Bowl Recap: Which Brands Win With Falcons & Patriots Fans?

Feb 6, 2017   

Posted by Angela Diaco

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Super bowl LI has come and gone with the Patriots winning one of the best comebacks in history, but the work of brands & agencies is only beginning. The largest TV viewing audience just saw dozens of new ads from familiar brands. With the multimillion-dollar investments across TV ads and in-game sponsorships, agencies and brands want to know “did ads influence consumer behavior? Did these ads drive further foot traffic to stores?"

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Topics: Advertising, Data Analysis

Super Bowl LI: Brand Preferences & Behaviors of Patriots & Falcons Fans

Feb 3, 2017   

Posted by Ronda Billings Morra

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The apex event of American spectator sports is upon us this Sunday. The Patriots and the Falcons square off at NRG Stadium in Houston, Texas in front of what will be the largest TV audience of the year. Being Boston-based, the bulk of Skyhook employees are New England Patriots fans - save for one or two dissenters in our midst - and we decided to investigate the cultural identities of the two teams’ regions to see if similar loyalties showed up elsewhere. We asked, “what makes area locals unique? Where do native fan interests overlap and what does the density of their shopping habits and store visits say about their local lifestyles?”

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Topics: Advertising, Data Analysis

Brand Preferences Across 5 Women’s March Sister Cities

Jan 31, 2017   

Posted by Angela Diaco

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The Women’s March on Washington sparked a much larger movement than it’s name implies. From 2 women in the US offering their shared idea to the now historic 914 marches across all 7 continents, the organization is bringing people together across the globe. In our previous post, we compared brand affinity and geographic insights about the crowds at the Presidential Inauguration and the Women’s March on Washington. Now we'd like to shed light on the question: what’s the economic effect of attendee behavior across the country?

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Topics: Advertising, Data Analysis

Shopping Habits of Presidential Inauguration & Women's March Attendees

Jan 27, 2017   

Posted by Angela Diaco

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In our previous post, we compared geographic insights about the crowds at the Presidential Inauguration and the Women’s March on Washington. Using device location signals to do more than just count participants, we pulled dozens of insights out of the crowd’s location and movement throughout the two events. We took snapshots of device location data points seen throughout a defined DC area encompassing the inauguration and march, and then delved deeper into what those IDs revealed.

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Topics: Advertising, Data Analysis

Presidential Inauguration & Women’s March on Washington - Who Attended And Where Did They Come From?

Jan 24, 2017   

Posted by Angela Diaco

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Crowd counters across the country came out with their best estimates for the surge of citizens that attended the Women’s March in DC (among others) and the Inauguration this past weekend. The results were definitely contentious - many scientists say there's still no foolproof way to correctly identify how many people appear at one place in time. Through the sea of signs, baby carriages and Pussyhats, estimates for the crowd at the Women's March on Washington DC alone boasted anywhere from 200,000 to 500,000 people.

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Topics: Advertising, Data Analysis

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