Americans are food obsessed. Why? With the massive amount of information now available to us about food and nutrition, along with mounting health concerns over American eating, we've launched us into a foodie frenzy like never before. Considering the food and restaurant industry was recently valued at $709.2 billion, we'll see everything from delivery to luxury restaraunt apps taking full advantage of the opportunities to engage with consumers. As the experts in location and context, we know that the places in any given area reflect the lifestyles of people who live and visit there, so we decided to dig a little deeper into our database of food venues.
Our database of places power our Context product, and gives contextual awareness to any mobile app that wants to leverage location. We carefully curate these places - organized by Google AdWords taxonomy - and score them for quality so that apps can know the location, category and type of user that visits a particular food store or restaurant. We put our data to work investigating how American dining differs from coast to coast in the US.
We set out to answer our questions about:
How population density impacts the presence of food venues in each US city and state
How the presence of different types of restaurants in an area reflects the lifestyle there
Which states over-index against a national average for different food venue types.