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Infographic: Retail Food Trends in America

Jul 23, 2015   

Posted by Angela Diaco

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Food_Trends_blog_header_04Americans are food obsessed. Why? With the massive amount of information now available to us about food and nutrition, along with mounting health concerns over American eating, we've launched us into a foodie frenzy like never before. Considering the food and restaurant industry was recently valued at $709.2 billion, we'll see everything from delivery to luxury restaraunt apps taking full advantage of the opportunities to engage with consumers. As the experts in location and context, we know that the places in any given area reflect the lifestyles of people who live and visit there, so we decided to dig a little deeper into our database of food venues.  

Our database of places power our Context product, and gives contextual awareness to any mobile app that wants to leverage location. We carefully curate these places - organized by Google AdWords taxonomy - and score them for quality so that apps can know the location, category and type of user that visits a particular food store or restaurant. We put our data to work investigating how American dining differs from coast to coast in the US.

We set out to answer our questions about:

  • How population density impacts the presence of food venues in each US city and state

  • How the presence of different types of restaurants in an area reflects the lifestyle there

  • Which states over-index against a national average for different food venue types.

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Topics: Advertising, Data Analysis

Infographic: Location-based Venue Data Compares Super Bowl Cities Boston vs. Seattle

Jan 28, 2015   

Posted by Angela Diaco

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This weekend, the Super Bowl will thrust the fans, cultures and cities of Boston and Seattle into the global spotlight. Although they are separated by over 3,000 miles, they share quite a few qualities beyond hosting dominant football teams. We decided to investigate these cities' cultural identities, what makes them unique, and what the density of venues there say about local lifestyles.

At Skyhook, we have a unique view of the world. We've rigorously curated a database of every POI venue in the US, categorized by universally used taxonomies IAB and Google AdWords. We dug into our database to create the Venue Bowl 2015:

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Topics: Advertising, Data Analysis

Infographic: Skyhook Venue Data Reveals How Americans Shop

Nov 24, 2014   

Posted by Ronda Billings Morra

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Black Friday is named for being the day retailers get out of the red and into the black, turning a profit for the year. While the retail industry shifts increasingly moves to an e-commerce-focused model, there are still tremendous opportunities for physical retail locations to deliver what web browsers cannot: in-store experiences augmented by mobile apps. In fact, 77% of mobile-driven purchases are in-store purchases, according to a recent study conducted by Neilsen, Telmetrics and xAd. Being the experts in location and context, we are intensely aware of how physical locations and points of interest drive user experiences, especially in the retail industry.

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Topics: Advertising, Data Analysis

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