Don't Miss Skyhook at these Upcoming IoT Events

May 2, 2017   

Posted by Dave McHoul

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The Internet of Things (IoT) is a hot topic right now.  Many researchers are forecasting huge things for IoT in terms of revenue generated, costs saved, and efficiency gained. Skyhook's Precision Location system perfectly supports IoT by offering multiple location methods and interface options to accurataly locate devices in all environments regardless of form factor, battery capacity or carriage technology.

As the tradeshow and event season heats up, Skyhook will be busy showcasing our IoT offering. Stop by and see us at one of these upcoming events.

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Topics: Devices, Events, Internet of Things, Iot

Your Guide to the Must-Attend Advertising Conferences in 2017

Mar 16, 2017   

Posted by Brittany Dervan

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The advertising and adtech industries are changing at lightning speed. It can be hard to keep up with the new tools in automation, mergers, partnerships, and acronyms, but attending industry conferences is key to keeping pace with this rapidly changing market. The following events have been hand-picked, tried and tested by our internal adtech specialists.

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Topics: Advertising, Events

4 Omnichannel Insights: Marrying Digital to In-Store

Aug 23, 2016   

Posted by Angela Diaco

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Creating a seamless Omnichannel strategy has been a hot topic for everyone from apparel stores to QSR. The term, Omnichannel (also spelled omni-channel) describes 'a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience, whether the customer is shopping online from desktop, from a mobile device, or in-store' (TechTarget). While this seems like a no-brainer, it has become a behemoth effort across all departments to navigate ever-changing channels and internal strife.

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Topics: Apps, Events

Top Wearable Technology Events to Attend in 2016

Jan 13, 2016   

Posted by Danielle Goodman

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Wearable tech is gaining momentum with constantly evolving and compelling use cases: from devices that monitor health and fitness in real time, to technology that improves workplace productivity. There is a huge potential for this market to continue to grow and change our lives. 

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Topics: Wearables, Events

5 Best Practices for Gaining Attention in the Fragmented Device Environment

Oct 1, 2015   

Posted by Ashley Osgood

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This week at Advertising Week in New York City, Skyhook was invited to participate in a panel discussing “The Challenges of the Fragmented Device Environment.” With the landscape of new devices ever growing, and the fragmentation of users’ time and attention across screens intensifies, best practices for the future must be identified.

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Topics: Advertising, Apps, Events