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“America Runs on Dunkin'”, But Does Massachusetts?

Nov 16, 2017   

Posted by Keegan Ross

Lat. 42.351994 Long. -71.047663

Back in 2006 Dunkin’ Donuts started using the tagline “America Runs on Dunkin”. We decided to see just how applicable the tagline is to the state of Massachusetts, particularly during peak Pumpkin Spice season when Starbucks would theoretically provide the biggest challenge to that notion. We use anonymized user location data and dissected foot traffic patterns for this analysis. Before we dive into the answer though, let’s take a moment to talk about how we derived this information and what other insights the data reveals.

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Topics: Data Analysis, Foot traffic, Location Intelligence

World Series 2017: Brand Preferences and Behaviors of Astros & Dodgers Fans

Nov 8, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The 2017 World Series was a rollercoaster of a series. The Los Angeles Dodgers and Houston Astros both played phenomenal baseball, but the Astros came out on top in Game 7 to claim the title and beat the Dodgers four games to three.

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Topics: Data Analysis, Foot traffic, Location Intelligence

A Look at Crowd Density During the Solar Eclipse

Aug 25, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

The first US solar eclipse since 1979 occurred this past Monday, August 21st and it was the only one to span the country coast to coast since 1918. In our last blog post, we mentioned that the eclipse was partially viewable across most of the US. As USA Today mentioned, the journey in which the moon's shadow swept across the Earth's surface crossed parts of 12 states that made up the path of totality from west to east: Oregon, Idaho, Wyoming, Nebraska, Kansas, Missouri, Illinois, Kentucky, Tennessee, Georgia, North Carolina and South Carolina.

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Topics: location, crowd density, Foot traffic

Solar Eclipse Crowd Density Predictions

Aug 18, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

The first solar eclipse since 1979 will be taking place on Monday, August 21st. This marks the first time in history that the solar eclipse will only be visible in the United States and the first time since 1918 that a solar eclipse will be visible from coast to coast.  

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Topics: location, crowd density, Foot traffic