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Venue Density Explained

Jul 31, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

With so many location products and companies to choose from, it can be difficult to figure out which one will provide services at the quality level that best suits your needs. Location data is only useful if it accurately and dependably matches your particular use case. Achieving high accuracy and dependable performance in many situations - particularly in densely developed, highly urbanized areas - is complicated. Of course these complex and congested areas are usually the places where people tend to be.

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Topics: Geofencing, location data, venue density

Latest Geofencing Trend: Better Candidate Recruitment

Jul 18, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

There are several examples of use cases for how geofencing can impact user experience. One use case increasingly being highlighted in the news lately is companies utilizing geofencing as a recruiting tool to effectively capture job prospects’ attention for various open positions.

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Topics: Geofencing, geopositioning

Skyhook's Location Intelligence at the 2017 USGA Golf Innovation Experience

Jun 19, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

With the 117th U.S. Open now bundled up, congratulations Brooks Koepka, we wanted to reflect on Skyhook's weekend highlights.  

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Topics: Apps, Geofencing

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Geofencing

Building Your Own Geofences: Geofencing Yourself vs Using a Third Party

Apr 5, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Building your own geofence solution seems easy enough: find the point of interest you want to geofence, find the latitude and longitude point it corresponds to, identify the precise boundaries in the real world the fence corresponds to, make sure the location sensors in your app are tuned just right.. Okay, maybe not so easy. Despite the complexities involved in a project that bridges the digital and physical worlds, some may insist on taking the geofence building process in-house.

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Topics: Apps, Geofencing