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4 Ways Location Intelligence Can Help Financial Services

Dec 12, 2017   

Posted by Michael McBrien

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As the big data boom has gained traction in recent years, location intelligence has grown in importance as more organizations look to benefit from the insights that location data provides. This is especially true in the Financial Services industry as they look for new ways to gain a competitive advantage. According to a recent Carto report, 78% of C-level and management respondents said there was a strong likelihood they would invest in Location Intelligence within the next year.

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Topics: Geofencing, Foot traffic, Location Intelligence

Venue Density Explained

Jul 31, 2017   

Posted by Brittany Dervan

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With so many location products and companies to choose from, it can be difficult to figure out which one will provide services at the quality level that best suits your needs. Location data is only useful if it accurately and dependably matches your particular use case. Achieving high accuracy and dependable performance in many situations - particularly in densely developed, highly urbanized areas - is complicated. Of course these complex and congested areas are usually the places where people tend to be.

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Topics: Geofencing, location data

Latest Geofencing Trend: Better Candidate Recruitment

Jul 18, 2017   

Posted by Melissa Burke

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There are several examples of use cases for how geofencing can impact user experience. One use case increasingly being highlighted in the news lately is companies utilizing geofencing as a recruiting tool to effectively capture job prospects’ attention for various open positions.

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Topics: Geofencing

Skyhook's Location Intelligence at the 2017 USGA Golf Innovation Experience

Jun 19, 2017   

Posted by Kanish Sharma

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With the 117th U.S. Open now bundled up, congratulations Brooks Koepka, we wanted to reflect on Skyhook's weekend highlights.  

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Topics: Geofencing

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

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Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Geofencing

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