BLOG

Designing For Place: Using Location and Appticipation for the Sephora App

Feb 5, 2015   

Posted by Ashley Osgood

Lat. 42.351994 Long. -71.047663

In our previous articles, we discussed that precise location data can provide richer insights into your users’ behavior and interest.  Those insights can help you decide the best places to build experiences that reduce friction between the user opening the app and getting value. We call this "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like Sephora can apply appticipation to better understand what functionality users favor and use in the places they are in.

Read More

Topics: Geofencing

Designing for Place: Appticipation for The Home Depot App

Jan 8, 2015   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

In our previous articles, we argued that precise location data can provide richer insights into your users’ behavior and interest and that you can turn those insights into "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each and every one of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like The Home Depot's can apply them towards existing app features to better categorize and personify users with appticipation.

The Home Depot Has a Smart App

Read More

Topics: Geofencing

Designing For Place: Introducing a New World of Possibilities with “Appticipation”

Dec 5, 2014   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

In our last "Designing for Place" post, we explain how you can gain a better understanding of your app usage and its functionality, and how you can make strides to becoming an even more vital part of your users’ everyday lives. We did this by breaking down how to analyze app feature functionality by location, as precise location data has quickly become essential to providing richer insights into your users’ behaviors and interests.

Armed with this kind of contextual data about your users, you can take the findings from your analysis and apply them towards your existing app features, helping you to better categorize and personify your user. We call this process "Appticipation."
Read More

Topics: Geofencing

Don't miss a single post:

Download our new eBook for AdTech and Publishers

Search our blog

Latest blog posts: