In our previous articles, we discussed that precise location data can provide richer insights into your users’ behavior and interest. Those insights can help you decide the best places to build experiences that reduce friction between the user opening the app and getting value. We call this "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each of them.
The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like Sephora can apply appticipation to better understand what functionality users favor and use in the places they are in.