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Business Benefits of Location Insights

Oct 17, 2017   

Posted by Kanish Sharma

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Business analytics, deep learning, artificial intelligence...all are buzzwords that have become part of our vocabulary thanks to the massive growth of big data and analytics. The creation and consumption of data continues to grow, with organizations such as Facebook, IBM, Apple, Baidu, Alibaba, Amazon and many others investing millions of dollars in order to gain a competitive advantage. According to a recent IDC report, worldwide revenue for big data is set to grow from $130.1 billion in 2016 to more than $203 billion in 2020.

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Topics: location data, Location Intelligence

Video: Hurricane Maria's Impact on Puerto Rico's Power Outages

Oct 5, 2017   

Posted by Melissa Burke

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When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation to the island archipelago -- an unincorporated territory of the United States -- was catastrophic. According to reports, Hurricane Maria was the strongest storm to hit Puerto Rico in nearly 80 years, resulting in numerous deaths, widespread property loss and a near total power outage. CNBC has reported that Hurricane Maria could end up causing massive insured losses, including from near complete business interruptions, with one insurer pegging the estimated liabilities between $15 billion to $30 billion and another putting the number even higher, from $40 billion to $85 billion.

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Topics: Data Analysis, location data

GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Aug 16, 2017   

Posted by Ronda Billings Morra

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Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the Threat of Piracy

VANCOUVER, British Columbia, August 16, 2017 – GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home. The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today’s strongest defences against geo-piracy from GeoGuard.

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Topics: Press Releases, location data, location accuracy

The Wearables Industry is Evolving but Don’t Mistake it for Dead

Aug 4, 2017   

Posted by Melissa Burke

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As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.

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Topics: Wearables, location, location data

My.Sky Walkthrough: Monitoring an Active Project (Part 4 of 4)

Aug 2, 2017   

Posted by Keegan Ross

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This post marks the last blog of our My.Sky blog series. My.Sky is Skyhook's self-service customer portal that allows developers, customers and prospects to explore Skyhook’s product suite, create

and manage projects for Skyhook's products, search and review documentation and receive technical support. So far, we have gone through an introduction, creating a new project and creating a new campaign. In this tutorial, we're discussing how to monitor an active project. If you do not have an active project but want to get an idea of what one would look like, check out the sample projects generated when you created your My.Sky account. 

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Topics: devops, location data, self service platform