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“America Runs on Dunkin'”, But Does Massachusetts?

Nov 16, 2017   

Posted by Keegan Ross

Lat. 42.351994 Long. -71.047663

Back in 2006 Dunkin’ Donuts started using the tagline “America Runs on Dunkin”. We decided to see just how applicable the tagline is to the state of Massachusetts, particularly during peak Pumpkin Spice season when Starbucks would theoretically provide the biggest challenge to that notion. We use anonymized user location data and dissected foot traffic patterns for this analysis. Before we dive into the answer though, let’s take a moment to talk about how we derived this information and what other insights the data reveals.

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Topics: Data Analysis, Foot traffic, Location Intelligence

World Series 2017: Brand Preferences and Behaviors of Astros & Dodgers Fans

Nov 8, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The 2017 World Series was a rollercoaster of a series. The Los Angeles Dodgers and Houston Astros both played phenomenal baseball, but the Astros came out on top in Game 7 to claim the title and beat the Dodgers four games to three.

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Topics: Data Analysis, Foot traffic, Location Intelligence

The Nuts and Bolts of Skyhook's Location Intelligence

Nov 1, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

Skyhook Geospatial Insights (GI) provides location based insights for businesses to make more educated decisions in order to gain a competitive advantage. In our first blog about GI, we talk about some of the applications of location insights in today's world. This technical product blog explains the components of GI and the output the product provides to our customers.

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Topics: location data, Location Intelligence

Business Benefits of Location Insights

Oct 17, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

Business analytics, deep learning, artificial intelligence...all are buzzwords that have become part of our vocabulary thanks to the massive growth of big data and analytics. The creation and consumption of data continues to grow, with organizations such as Facebook, IBM, Apple, Baidu, Alibaba, Amazon and many others investing millions of dollars in order to gain a competitive advantage. According to a recent IDC report, worldwide revenue for big data is set to grow from $130.1 billion in 2016 to more than $203 billion in 2020.

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Topics: location data, Location Intelligence