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3 Reasons Why You Need Location In Your Advertising Strategy

Jul 7, 2017   

Posted by Brittany Dervan

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Digital marketers are constantly looking for ways to interact and engage with consumers and are finding it harder and harder to do so.  A pivotal way retailers can gain traction is by adding personalization to their advertising strategy. Consumers are making it known that they want real-time personalized ads and less noise. In a survey conducted by Infosys, 86% of respondents who have experienced personalization in the ads they receive say that it has an influence on what they purchase.

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Topics: Advertising, personas, location

4 Key Takeaways From Mary Meeker's 2017 Internet Trends Report

Jul 5, 2017   

Posted by Ronda Billings Morra

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Kleiner Perkins venture partner, Mary Meeker, presented her 2017 Internet Trends report at the Code Conference in California a few weeks ago. Recode calls Meeker’s report "the most anticipated slide deck of the year," and TechCrunch says, “Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry.” At Skyhook, we look forward to this annual report as it not only informs but validates many of the trends we see everyday.

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Topics: Iot, location

Event Recap: Skyhook's First Event Seminar in Japan

Jun 29, 2017   

Posted by Michael McBrien

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Skyhook recently hosted its first event in Japan at the brand new Yahoo Lodge in central Tokyo. Close to 60 executives around the technology space attended. Those in attendance included Skyhook’s customers, Sony and Softbank along with one of Skyhook’s global partners, IBM. Sharp’s RoBoHon, a mobile robot phone that uses Skyhook’s Precision Location, also made a special guest appearance and entertained the crowd.

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Topics: Iot, location

Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

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When it comes to location data, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

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Topics: location, location data, location based advertising

IoT World Wrap Up

Jun 2, 2017   

Posted by Dave McHoul

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Skyhook recently exhibited at the Internet of Things World conference and exhibition in the Santa Clara Convention Center in Santa Clara, CA.  The conference is billed as the "World's Largest IoT Event" which, after attending, is a claim I can't dispute.

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Topics: Iot, location

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