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Mobile vs Mobility: Why Your Agency Needs to Know The Difference

Nov 8, 2016   

Posted by Angela Diaco

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Skyhook, WPP and Y&R recently hosted a brand and agency Cocktail Hour where we shared insights, challenges and ideas for the future over a few drinks. JJ Schmuckler, Global CMO of Y&R took the stage to illustrate what the ideal relationship between mobile location services and agencies could be. In his speech outlined below, he gives an overview of where the industry is headed and what brands and advertisers can do to reach consumers in an ever-changing technology landscape.

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Topics: Advertising, personas, location, Brands & Agencies

Agency Legend Jeff Devlin Talks About How Brands and Advertising Can Stay Relevant

Aug 2, 2016   

Posted by Angela Diaco

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Jeff Devlin’s career in advertising is legendary: from launching Diet Coke to landing some of the biggest jobs in government advertising, has seen it all. In an interview with Jeff, we talked about how mobile technology and location is changing the face of advertising. We were excited to get his thoughts on where things are going based on his experience watching agencies and brands evolve over his 30+ year career.

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Topics: Advertising, personas, location, Brands & Agencies

Skyhook Joins the Network Advertising Initiative

Jul 28, 2016   

Posted by Ronda Billings Morra

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Skyhook's membership in the NAI highlights a commitment to the highest standards for mobile data collection & use

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Topics: Advertising, Press Releases, personas

MMA Mobile Automation & Programmatic Leadership Forum Insights

Apr 26, 2016   

Posted by Matt Kojalo

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In the early days of mobile advertising, just getting a simple 320x50 ad to show up on my test Sprint Sanyo Katana in 2007 was an extremely frustrating challenge. Thankfully those days are long past, and we now have the ability to enrich ad targeting with all types of 1st and 3rd party data. personas_header_6.png

At the MMA Mobile Automation and Programmatic Leadership forum on April 14th, speakers gave crucial insights on how advertisers can better use their own data as well as 3rd party data to optimize their campaigns. These themes and more were covered at the event - read on for the recap.  

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Topics: Advertising, personas

Top 3 Takeaways from MMA's Location Leadership Summit

Mar 25, 2016   

Posted by Angela Diaco

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According to the Mobile Marketing Association's Location Leadership Forum on March 23rd in New York City, location is fast becoming the new golden opportunity of marketing in terms of growth. Speakers spanned major brands (Macy’s, Dunkin) as well as beacon players, media buyers and location-based marketing companies all echoing the call to action for mobile marketers to educate themselves on the one thing that matters: reaching consumers.. without being creepy or just downright wrong.

Where can you start? See the key takeaways here:

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Topics: Advertising, personas

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