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New Retailer and On-Demand Personas for Better Attribution

Mar 14, 2016   

Posted by Angela Diaco

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Looking for new ways to measure ad success? Knowing the location behavior of your consumers after they have viewed an ad - what stores they visit, how many times and when - can be an impactful way to attribute conversions to real-world behaviors. With Skyhook’s new location-based Personas, advertisers can now perform a new level of attribution based on accurate venue visits.

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Topics: Advertising, personas

How to Create Accurate Segments for Better Ad Targeting

Mar 9, 2016   

Posted by Angela Diaco

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While mobile advertising is expected to grow into a $100 billion industry over the next four years, much of the targeting and attribution currently used is reliant on inaccurate location data. This leads to misplaced ads, false attribution and dubious analytics. To solve this problem, Skyhook cleanses all inaccuracies in location by leveraging its 13+ years of location leadership and expertise, its global location platform, and its ground-truthed, quality-controlled venue set. Advertisers and publishers can create high-value mobile targeting and consumer insights with our premium, location-derived mobile segments.

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Topics: Advertising, personas

Customer Spotlight: Adtech Leader AdTheorent Selects Skyhook Personas to Improve Client Advertising Effectiveness

Mar 8, 2016   

Posted by Angela Diaco

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Skyhook is excited to be partnering with AdTheorent, a technology company whose data-driven predictive solutions are transforming digital advertising.  AdTheorent is leveraging Skyhook’s Personas to improve their clients’ advertising campaign effectiveness.

We sat down with Rick Dalton, AdTheorent’s VP of Yield and Data Strategy to discuss the relationship:  

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Topics: Advertising, personas

Skyhook Introduces Personas: Segments for Mobile Targeting, Attribution and Insights

Mar 7, 2016   

Posted by Skyhook Wireless

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Skyhook’s 3,000+ location-based Personas deliver unique behavioral targeting capabilities.

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Topics: Advertising, Press Releases, personas

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