Application Developers

Developers Struggling to Profit from Android Apps

Skyhook released a report today detailing the results from a survey of Android LBS app developers.  The survey revealed a common dissatisfaction with the platform, mostly due to low download volumes, poor marketplace design and an ineffective billing system.  The numbers supporting this feeling were substantial:

82% of those surveyed indicated that the design of the Android Marketplace makes it difficult for apps to be noticed; 57% of Android developers are not satisfied with the profits to date. Google Checkout is a major concern for developers, 43% report that they would sell more apps if Android used a carrier billing or another simpler billing system; and only 10% of Android developers are currently serving ads.

Another huge concern was fragmentation of the market.  With over 50 new Android devices rumored to be coming out, 46% of developers were certain that different versions of Android would make development more difficult.

These feelings represent a small sampling of a big consensus among Android developers.  They are not generating real revenue from apps on this platform.  Overall, developers don’t want to invest time and effort into apps that do not pay off: 68% of those surveyed are somewhat or not likely to put further work into their apps, compared with when they were first developed.  While most developers are certain that Android will take off and eventually become a source of profit, it is clear the platform faces serious challenges. In order to retain developer enthusiasm and maintain the production of new and popular apps, Android must develop effective methods for app monetization. Otherwise, developers will lose interest in the platform and focus their resources elsewhere, and the platform will no longer stand out as go-to spot for innovative apps.

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