Socialight was launched as a fun, interactive online community that lets its users connect the physical with the digital in totally new ways - by creating, sharing, and discovering virtual ‘Sticky Notes’ of digital media fixed to specific geographic locations. It's what geeks call "geo-tagging:" connecting a digital piece of content (such as text, video, or pictures) with a defined physical location. With Socialight, the real world becomes a place in which to record and retrieve rich, interactive, and compelling content about where users are.

When they first launched, Socialight looked to the mobile phone as the primary user interface. The application is mobile, has embedded location technology, and a browser to retrieve and view nearby Sticky Notes. But the mobile approach also had limitations. GPS did not work well in urban areas or indoors, media rich Sticky Notes were not optimized for viewing on mobile phones, and the carrier's strict 'walled garden' control over what users can put on their handsets all hampered the user experience and adoption.

Socialight looked to Skyhook to help model a new version of their location-based service, but one designed for the web, laptops and using a browser. Embedding a Sticky Note channel into Loki enabling online geo-tagging on the Socialight home page and integrating the Loki API into the online user experience, Skyhook helped Socialight expand their addressable and actual market to a whole new group of users.

Here's what Socialight looks like in action: