Location Based Advertising

Many smartphones, laptops, netbooks and browsers now have the ability to determine a users' precise current location. This data serves as an exciting new targeting parameter for advertisers. With location, advertisers can hyper-target campaigns to their desired consumers in areas like downtown business districts, areas during weekday lunch times, suburban shopping areas in afternoons, or urban nightlife areas late on weekend nights.

For advertisers, hyper-targeted, location-based campaigns translate into fewer wasted ads and significantly improved ROI. For web publishers and mobile app developers this means ads more relevant to their end users and significantly increased ad revenues.

Running within a mobile device, application or browser, the XPS hybrid positioning system from Skyhook Wireless is enabling the most highly targeted ad campaigns running today.