How could a wine app use location? Here’s a case study.

Jack doesn’t consider himself a hardcore oenophile, but he’s happy to drink with those who are and follow their wine recommendations. He uses his favorite wine app to tag his favorites in multiple categories and view a map of the most popular wines in his area by category. He sees that Seven Deadly Zins by Lodi Vineyards is a top favorite tagged in the app this week so he uses the map view to find which retailers in his area are selling it. After trying it out himself, he’s quite impressed so he tags the wine as a favorite and writes a review that he posts to Twitter. Since he found the owner of the store where he bought it to be quite knowledgeable and friendly, he tagged the store as a favorite so he could remember to go there again in the future and posts to Facebook with a recommendation to his friends to try them.

Local Faves Features for Wine Apps

• See map of where your favorite wines are being tagged around you
• See who is drinking Pinot Noir compared to Merlot on a map
• See what the most popular wines are in your area
• See user-submitted wine reviews on a map
• Check-in to local restaurants, grocery stores, and wineries via the wine you’re drinking
• Find the local wine tastings and wineries in your area
• Connect with other users in your area with similar wine interests
• Tag wines for future reference and view other users ‘faves lists’ for wine recommendations
• Connect with other users in your area for wine tastings, etc.
• Tag your favorite wines and post them to your Facebook & Twitter
• Create a virtual wine cellar within the app to keep track of what you have in stock, what you need to buy, and view others wine cellars around you based on your current location