Built with ground-truth location data
and venues,

Skyhook Personas are the best mobile segments in the industry.

A New Industry Standard 

Advertisers and Publishers can create high-value targeting and consumer insights with our premium, location-derived mobile segments. Download our guide below to learn more about Skyhook’s unique method of creating Personas, along with a detailed list of our Core Personas available today.

Why Accuracy Matters

Location data quality continues to be an issue in advertising. We've processed trillions of location signals and discard as much as 80-90% of location data due to inaccuracy in the advertising ecosystem. Skyhook Personas use only the highest quality location data, yielding accurate behaviors and high-performance advertising.


Want a deeper dive? Download the Personas Guide.