Advertisers and Publishers can create high-value targeting and consumer insights with our premium, location-derived mobile segments. Download our guide below to learn more about Skyhook’s unique method of creating Personas, along with a detailed list of our Core Personas available today.
Location data quality continues to be an issue in advertising. We've processed trillions of location signals and discard as much as 80-90% of location data due to inaccuracy in the advertising ecosystem. Skyhook Personas use only the highest quality location data, yielding accurate behaviors and high-performance advertising.