Skyhook Personas turn location data into meaningful insights and segments built on ground-truth venues and verified device signals.

Targeting

Optimize conversion rates, reduce wasted spend and enhance campaign performance by pairing consumers’ offline behaviors to relevant ads and offers.

Actionable Insights

Know consumer venue visits, buyer intent and demographics pre and post campaign.

Attribution

Know when mobile ads drive real-world behavior and what types of consumers respond to your messaging.

Customization

Choose from over 3,000 Personas with the flexibility to design your own segments.

High Accuracy

All Personas are built using constantly evolving algorithms updated regularly to ensure their contextual accuracy and ability to meet specific customer needs.

Privacy-centric

We never resell your data or Personas to any other partners.

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Actionable Mobile Segments:

We have a unique approach to building location-based segments that leverages our innovation and intellectual property in mobile positioning. Our understanding of mobile devices and signals allows us to filter out bad location samples and accurately position both devices and venues, ensuring mobile segments accurately reflect real life behavior.

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