How MEDIATA increased conversions by 20%

MEDIATA dramatically improved the quality of location data for its ad inventory, driving better ad engagement and more revenue.

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MEDIATA is an audience management and targeting platform that creates rich user profiles, populated through a mix of proprietary and exclusive data sources. Powered by Hyperlocal IP, a feature of Skyhook's Context Accelerator, MEDIATA significantly improved its campaigns dramatically Improved IP location data, increased Ad Engagement with more relevant, geo-targeted content and a 20% Lift in Conversions.

MEDIATA increased advertising inventory value, boosting conversions by 20%