BLOG

Benefits of Having Location Services Turned On

Sep 15, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

Most of us are heavy users of our smart devices -- for tasks like accessing local information such as weather, social media, banking, reading the news and searching for local services. These interactions would be meaningless without users sharing personal information. Whether using biometrics to unlock your iPhone, or sharing your location information to play Pokemon Go; personal information is crucial in extracting all the benefits your smart device has to offer. The more benefits users see in sharing their personal data, the more willing they are to actually do so. We’ve pulled together the most useful benefits for consumers who choose to share their personal location data through their smart devices.

Read More

Topics: Advertising, location

Locating LTE-M1 Devices

Sep 13, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

This blog is part three of a six part series dedicated to locating Low-Power Wide-Area Network (LPWAN) IoT devices. Previous posts discussed locating Ingenu and LoRa IoT devices. This post looks at the practical challenges associated with locating devices that communicate via the LTE-M1 LPWAN protocol.  

Read More

Topics: Internet of Things, location

Locating LoRa Devices

Sep 7, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

This blog is part two of a six part series dedicated to locating Low-Power Wide-Area Network (LPWAN) IoT devices. In our first post, we discussed locating Ingenu IoT devices. This post looks at the practical challenges associated with locating devices that communicate via the LoRa LPWAN protocol.  

Read More

Topics: Internet of Things, location

Skyhook’s Location-Enabled Behavioral Data Now Available on adsquare

Sep 5, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

With mobile ad spending surpassing desktop in the U.S., there is no time like the present for leading location data provider Skyhook, to team up with leading mobile-first data exchange adsquare.  In fact, BIA/Kelsey predicts that “Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021”, representing as much as half of all ads.  In addition, with a greater percentage of time spent on mobile devices to consume media, purchase and research products, the importance of mobile can’t be overstated.

Read More

Topics: location, location based advertising

Locating Ingenu IoT Devices

Aug 31, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

This blog is part one of a six part series dedicated to locating Low-Power Wide-Area Network (LPWAN) IoT devices. This initial post looks at the practical challenges associated with locating devices that communicate via the Ingenu LPWAN protocol.  

Read More

Topics: Internet of Things, location