Posted by Michael McBrien

What Foot Traffic Data Reveals About Detroit Sports Fans

Detroit has come a long way in the past decade. It is now being listed as a top city in the country to visit, live, and to start a business in. Detroit has another claim to fame: with the recent move of the Pistons from Auburn Hills, it is now the only city in the US that has all four major sports franchises’ home stadiums in the city’s center -- and they are all within a mile of each other! Along with new office buildings, restaurants, apartments, condos and public transportation, this development is creating a very exciting district right in the heart of Detroit.

Posted by Melissa Burke

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Posted by Kipp Jones

New IoT Whitepaper: Market Opportunities, Use Cases and Implementation

The Internet of Things has evolved from a mere buzzword to a new reality - one that’s approaching faster and at a larger scale than we thought possible. IDC forecasts worldwide spending on the Internet of Things to reach $772.5 billion in 2018 alone. But IoT is complex and harnessing it is easier said than done. While companies may be aware of IoT, they face the common struggles of understanding the use cases that apply to them, what the market opportunities are, and how to correctly implement it into their overall strategy. When it’s done right though, companies can exploit IoT and reap numerous benefits.

Posted by Brittany Dervan

How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consumers in today’s competitive retail market. There are lots of use cases for geofencing, but one of the most impactful is how it helps retailers boost online and offline user engagement and loyalty through marketing campaigns.

Posted by Brittany Dervan

Skyhook Behind the Scenes: Evan Sapienza, Software Engineer

In our blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The second Skyhooker we want to highlight in this series is Evan Sapienza, a member of the Engineering team. 

Posted by Melissa Burke

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.

Posted by Melissa Burke

Skyhook Behind the Scenes: Amruta Asbe, Geospatial Content Developer

In our new blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The first Skyhooker we want to highlight in this series is Amruta Asbe, a member of our Geospatial team. 

Posted by Brittany Dervan

Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Super Bowl LII between the Patriots and Eagles took place this past Sunday at U.S Bank Stadium in chilly Minneapolis, Minnesota. It was an upsetting outcome for our Boston office, but both teams played phenomenal football and it was entertaining to say the least. Since Skyhook has an office in both Boston and Philadelphia, we decided to make a friendly bet on the game. Needless to say, the Boston office now owes the Wayne, PA office bottomless New England Clam Chowder, which will be served by our head of HR while he wears a Nick Foles jersey.

Posted by Brittany Dervan

Your Guide to Must-Attend 2018 Data and Digital Marketing Events 

Data and Digital Marketing are hot topics right now across various industries, especially now that data is fueling marketing, consumer experiences, and measurement & attribution more than ever before. With the data and marketing industries continuously evolving, it's hard to keep up with the latest trends and possibilities, and thrive in the digital era.