Posted by Kipp Jones

Location + IoT: Tips and Best Practices for Getting Started

This post originally appeared on IoT Agenda. 

Location has fast become a must-have element for most connected solutions in order to wring as much value from the technology as possible. Adding location to your IoT product provides numerous — and sometimes surprising — advantages and capabilities. But creating a device that is able to find its own location or provide enough signal information to be located remotely is not necessarily a slam-dunk. With technology evolving constantly, there are details to consider before becoming connected — and the knowledge will help guide your path to success.

Posted by Brittany Dervan

What Foot Traffic Analysis Reveals About The Bonnaroo Music Festival 2018

The Bonnaroo Music and Arts Festival, the largest outdoor festival in North America, took place this year from June 7th-10th in Manchester, TN. With headliners such as Muse, Eminem and The Killers, it’s no surprise the festival attracted over 50,000 attendees this year.

Posted by David Bairstow

How Location Redefines the Customer Journey

In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.

Posted by Michael McBrien

What Foot Traffic Data Reveals About Detroit Sports Fans

Detroit has come a long way in the past decade. It is now being listed as a top city in the country to visit, live, and to start a business in. Detroit has another claim to fame: with the recent move of the Pistons from Auburn Hills, it is now the only city in the US that has all four major sports franchises’ home stadiums in the city’s center -- and they are all within a mile of each other! Along with new office buildings, restaurants, apartments, condos and public transportation, this development is creating a very exciting district right in the heart of Detroit.

Posted by Melissa Burke

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Posted by Kipp Jones

New IoT Whitepaper: Market Opportunities, Use Cases and Implementation

The Internet of Things has evolved from a mere buzzword to a new reality - one that’s approaching faster and at a larger scale than we thought possible. IDC forecasts worldwide spending on the Internet of Things to reach $772.5 billion in 2018 alone. But IoT is complex and harnessing it is easier said than done. While companies may be aware of IoT, they face the common struggles of understanding the use cases that apply to them, what the market opportunities are, and how to correctly implement it into their overall strategy. When it’s done right though, companies can exploit IoT and reap numerous benefits.

Posted by Brittany Dervan

How Geofencing in Advertising Helps Boost Engagement and Loyalty

Geofencing helps marketers, advertisers and enterprises gain insights and interact with consumers in today’s competitive retail market. There are lots of use cases for geofencing, but one of the most impactful is how it helps retailers boost online and offline user engagement and loyalty through marketing campaigns.

Posted by Brittany Dervan

Skyhook Behind the Scenes: Evan Sapienza, Software Engineer

In our blog series, Skyhook Behind the Scenes, we want to highlight and show appreciation for some of the people at Skyhook who are behind the scenes powering our technology. These technology experts have helped Skyhook continue to be a leader in location technology and intelligence. The second Skyhooker we want to highlight in this series is Evan Sapienza, a member of the Engineering team. 

Posted by Melissa Burke

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.