Kanish Sharma

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Skyhook Unveils the Only In-Store Visit Validation Tool to Help Marketers Increase Engagement with Mobile Consumers

Feb 21, 2017   

Posted by Kanish Sharma

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With Context, marketers can monitor proximity to a venue AND the exact moment when consumers cross the threshold of a store.

BOSTON - February 21, 2017 - Skyhook, the world’s leading independent location platform, today announced Skyhook Context 2.0 release. Using Wi-Fi signals and geospatial insights Skyhook Context provides unprecedented location precision for marketers to engage with opted-in mobile consumers. For retail brands, this highly accurate approach to geofencing increases foot traffic, drives consumer engagement and loyalty, validates advertising spend through foot-traffic measurement (attribution) and transforms location data into valuable customer analytics.

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Topics: Advertising

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