Aug 24, 2017

Skyhook Personas Now Available through LiveRamp IdentityLink Data Store

Location-based advertising continues to be one of the fastest growing areas of mobile advertising, fueled by surging demand from brands and publishers to build a real connection with their audiences.

Aug 16, 2017

GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the Threat of Piracy

VANCOUVER, British Columbia, August 16, 2017 – GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home. The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today’s strongest defences against geo-piracy from GeoGuard.

Jul 5, 2017

4 Key Takeaways From Mary Meeker's 2017 Internet Trends Report

Kleiner Perkins venture partner, Mary Meeker, presented her 2017 Internet Trends report at the Code Conference in California a few weeks ago. Recode calls Meeker’s report "the most anticipated slide deck of the year," and TechCrunch says, “Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry.” At Skyhook, we look forward to this annual report as it not only informs but validates many of the trends we see everyday.

Feb 27, 2017

Meet Skyhook At These Upcoming Events

Industry event season is in full swing and the Skyhook team is taking to the road. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. If you're looking for events that connect you with thought leaders, new prospects and help you see into the future of tech, come visit us at the following events.

If you want to catch up with the Skyhook team at any of these events, feel free to reach out using the links below. We look forward to meeting you! 

Feb 17, 2017

13 User Experience Stats & Resources in 140 Tweetable Characters

UX should be on every smart app’s radar today. A focus on a seamless user experience is proven to increase key metrics (users, engagement, the list goes on!) and better your chances of having a top, revenue-producing app. So what should you know about UX? Here are 13 stats and resources that will help you plan for a dynamic user experience for your mobile app and why it's so important.

Feb 3, 2017

Super Bowl LI: Brand Preferences & Behaviors of Patriots & Falcons Fans

The apex event of American spectator sports is upon us this Sunday. The Patriots and the Falcons square off at NRG Stadium in Houston, Texas in front of what will be the largest TV audience of the year. Being Boston-based, the bulk of Skyhook employees are New England Patriots fans - save for one or two dissenters in our midst - and we decided to investigate the cultural identities of the two teams’ regions to see if similar loyalties showed up elsewhere. We asked, “what makes area locals unique? Where do native fan interests overlap and what does the density of their shopping habits and store visits say about their local lifestyles?”

Jan 25, 2017

Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Powerful targeting, insights and attribution technologies delivered measurable value for advertising and marketing professionals

BOSTON - January 25, 2017 - In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly 30 percent increase in new customer adoption from companies including AdTheorent, AppNexus, Arbor, Digital Element, LiveRamp, RadiumOne, SafeGraph and Verifone Media.

Jan 13, 2017

Skyhook Wins AOTMP Award at CES 2017

We're happy to announce that Skyhook has been chosen as a winner of the AOTMP Director's Award at CES this year! Since our founding in 2003, our team of engineers, data scientists and geospatial experts have driven innovative new products that have come to define the location industry. The team is proud to be recognized among tech heavy hitters like Apple, Amazon, IBM, Microsoft and Facebook.

Jan 11, 2017

Latest in Location News: DigitalElement on Measurement & Attribution with Verifone

For as massive an opportunity location data holds to influence global tech, it's still largely misunderstood. One organization that works to remedy this is the LBMA, or Location Based Marketing Association. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.