Data and Digital Marketing are hot topics right now across various industries, especially now that data is fueling marketing, consumer experiences, and measurement & attribution more than ever before. With the data and marketing industries continuously evolving, it's hard to keep up with the latest trends and possibilities, and thrive in the digital era.
At these 2018 events, industry experts will all come together to discuss the latest developments, share ideas and explore new opportunities in the marketplace that you don't want to miss.
We've pulled together a list of top Data and Digital Marketing events in 2018 focused on this evolving market:
Date: March 5 - 8, 2018
Location: Grapevine, TX
Exhibitors include: SAP, IBM, tableau and Microsoft
Why attend: The Gartner Data & Analytics Summit will give you the tools to build on the fundamentals of data management, business intelligence (BI), and analytics; harness innovative technologies such as AI, blockchain and IoT; and accelerate the shift toward a data-driven culture to lead the way to better business outcomes. At this conference you will learn how to create a future based on data you can trust, analytics you can rely on, and the insight needed to make game-changing business decisions. Go solo or attend as a team and join hundreds of top brands and Gartner analysts behind the research.
Register for Gartner Data and Analytics Summit here.
2. Adobe Summit
Date: March 25 - 29, 2018
Location: Las Vegas, NV
Speakers from: Sprint, Lenovo, IAG and Citizens Bank
Why attend: By attending Adobe Summit you will discover strategies to transform your business and deliver personal and engaging customer experiences. At Summit, you’ll get the strategies, tools, and insights you need to put the customer experience first. Attendees include brands like AT&T, Bank of America, Coca-Cola, Nordstrom and many more. Chose from over 250 sessions and labs to mix and match and create a personalized schedule that fits your business needs.
Date: October 7 - 9, 2018
Location: Las Vegas, NV
Speakers from: IBM, Lowes, Marriott, Honeywell and American Express
Why attend: Each year, the Data & Marketing Association hosts &THEN which becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done. If you’re a data-driven marketer, looking to learn best practices, gain actionable insights and meet other like-minded marketers, then you must attend this year. Over 100 sessions and 175 speakers from top brands make this event even more intriguing.
Date: December 2018, exact date TBD
Location: New York, NY
Speakers last year from: L'Oreal, IAB, Acxiom
Why attend: The one-day IAB Data Symposium convenes buyers and sellers to help shape the future of the industry by having their voices heard in agenda-setting town hall specifically geared toward the challenges and opportunities facing the main constituencies of this data-driven ecosystem: publishers, marketers, and consumers. If you want to learn how data powers measurement, attribution, targeting, personalization, relevance and monetization, this is the conference for you.
Email us to meet up at the show. Registration coming soon.
Date: December 6 - 7, 2018
Location: New York
Speakers from: Hitachi, Apple, PayPal, Viacom
Why attend: The Big Data & Analytics for Marketing Summit will explore how businesses are driving real value from marketing, customer and business information. Some of the 2018 topics include using data to drive customer engagement, cognitive science to drive customer targeting and data science for customer lifecycle management. Attend if you want to take control of your data and see how embracing Big Data can drive better results within marketing.