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Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Feb 7, 2018   

Posted by Brittany Dervan

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Super Bowl LII between the Patriots and Eagles took place this past Sunday at U.S Bank Stadium in chilly Minneapolis, Minnesota. It was an upsetting outcome for our Boston office, but both teams played phenomenal football and it was entertaining to say the least. Since Skyhook has an office in both Boston and Philadelphia, we decided to make a friendly bet on the game. Needless to say, the Boston office now owes the Wayne, PA office bottomless New England Clam Chowder, which will be served by our head of HR while he wears a Nick Foles jersey.

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Topics: Data Analysis, location data, Location Intelligence

Women’s Marches 2018: Washington D.C and Los Angeles Brand Preferences and Behaviors

Jan 24, 2018   

Posted by Brittany Dervan

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Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across the United States and around the world this past Saturday, January 20th. This marks the second year in a row that this event has taken place. The event brings people together to recognize and advocate for women’s and LGBTQ rights and equality, healthcare reform, and to stand up to sexual abuse and assault. This year’s event focused heavily on the latter as a result of the start of the #MeToo campaign in the fall of 2017.

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Topics: Data Analysis, Foot traffic, Location Intelligence

A Year in Review: Skyhook's Best Blogs of 2017

Jan 4, 2018   

Posted by Brittany Dervan

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2017 was a busy year for Skyhook and 2018 looks even brighter. Highlights of the past year include launching our new data offering Geospatial Insights, releasing OpenTide and hitting many DevOps milestones, just to name a few.

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Topics: Internet of Things, Data Analysis, Location Intelligence

Black Friday Foot Traffic Analysis: How Major Retailers Performed

Nov 27, 2017   

Posted by Brittany Dervan

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Black Friday 2017 has come and gone and although predictions pointed to this year being all about digital sales, some brick and mortar stores ended up thriving and people still line up to get the best deals available.

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Topics: Data Analysis, Foot traffic, Location Intelligence

“America Runs on Dunkin'”, But Does Massachusetts?

Nov 16, 2017   

Posted by Keegan Ross

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Back in 2006 Dunkin’ Donuts started using the tagline “America Runs on Dunkin”. We decided to see just how applicable the tagline is to the state of Massachusetts, particularly during peak Pumpkin Spice season when Starbucks would theoretically provide the biggest challenge to that notion. We use anonymized user location data and dissected foot traffic patterns for this analysis. Before we dive into the answer though, let’s take a moment to talk about how we derived this information and what other insights the data reveals.

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Topics: Data Analysis, Foot traffic, Location Intelligence

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