Aug 3, 2018

Enjoy Beer at These Popular Craft Breweries and Brewpubs

August 3rd, 2018 was the 10th annual International Beer Day and also National IPA day. To celebrate this important day, Skyhook used location data and foot traffic analysis to uncover what the top three craft breweries and brewpubs are in a few of the cities and their greater metro areas that are known for having some of the best craft beer. We analyzed the foot traffic on a daily basis from Saturday, June 16th to Sunday, July 15th to get a sense of both the hottest craft breweries this summer and the most popular day of the week that people go to them.

Jun 7, 2018

How Location Redefines the Customer Journey

In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.

Apr 19, 2018

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Jan 24, 2018

Women’s Marches 2018: Washington D.C and Los Angeles Brand Preferences and Behaviors

Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across the United States and around the world this past Saturday, January 20th. This marks the second year in a row that this event has taken place. The event brings people together to recognize and advocate for women’s and LGBTQ rights and equality, healthcare reform, and to stand up to sexual abuse and assault. This year’s event focused heavily on the latter as a result of the start of the #MeToo campaign in the fall of 2017.

Dec 12, 2017

4 Ways Location Intelligence Can Help Financial Services

As the big data boom has gained traction in recent years, location intelligence has grown in importance as more organizations look to benefit from the insights that location data provides. This is especially true in the Financial Services industry as they look for new ways to gain a competitive advantage. According to a recent Carto report, 78% of C-level and management respondents said there was a strong likelihood they would invest in Location Intelligence within the next year.

Nov 27, 2017

Black Friday Foot Traffic Analysis: How Major Retailers Performed

Black Friday 2017 has come and gone and although predictions pointed to this year being all about digital sales, some brick and mortar stores ended up thriving and people still line up to get the best deals available.

Nov 16, 2017

“America Runs on Dunkin'”, But Does Massachusetts?

Back in 2006 Dunkin’ Donuts started using the tagline “America Runs on Dunkin”. We decided to see just how applicable the tagline is to the state of Massachusetts, particularly during peak Pumpkin Spice season when Starbucks would theoretically provide the biggest challenge to that notion. We use anonymized user location data and dissected foot traffic patterns for this analysis. Before we dive into the answer though, let’s take a moment to talk about how we derived this information and what other insights the data reveals.

Nov 8, 2017

World Series 2017: Brand Preferences and Behaviors of Astros & Dodgers Fans

The 2017 World Series was a rollercoaster of a series. The Los Angeles Dodgers and Houston Astros both played phenomenal baseball, but the Astros came out on top in Game 7 to claim the title and beat the Dodgers four games to three.

Aug 25, 2017

A Look at Crowd Density During the Solar Eclipse

The first US solar eclipse since 1979 occurred this past Monday, August 21st and it was the only one to span the country coast to coast since 1918. In our last blog post, we mentioned that the eclipse was partially viewable across most of the US. As USA Today mentioned, the journey in which the moon's shadow swept across the Earth's surface crossed parts of 12 states that made up the path of totality from west to east: Oregon, Idaho, Wyoming, Nebraska, Kansas, Missouri, Illinois, Kentucky, Tennessee, Georgia, North Carolina and South Carolina.

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