LSA's Place 2017 Conference Highlights and Insights

Sep 22, 2017   

Posted by Melissa Burke

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Do the words “precise” and “accurate” come to mind when thinking about the data that top location companies say they can provide to customers?  It’s hard for them not to, with every company in the space currently touting themselves as having the best of both. This was one of the main discussions at LSA's Place Conference in New York City this week.

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Topics: Advertising, location, location based advertising

Skyhook’s Location-Enabled Behavioral Data Now Available on adsquare

Sep 5, 2017   

Posted by Dave McHoul

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With mobile ad spending surpassing desktop in the U.S., there is no time like the present for leading location data provider Skyhook, to team up with leading mobile-first data exchange adsquare.  In fact, BIA/Kelsey predicts that “Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021”, representing as much as half of all ads.  In addition, with a greater percentage of time spent on mobile devices to consume media, purchase and research products, the importance of mobile can’t be overstated.

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Topics: location, location based advertising

How to Use Location Data Effectively in Your Ad Campaign

Aug 15, 2017   

Posted by Matt Kojalo

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This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that location data brings to digital advertising—particularly as ad spend and screen time continue shifting to mobile.

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Topics: Advertising, location based advertising

Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

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When it comes to location data, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

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Topics: location, location data, location based advertising

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