Apr 19, 2018

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Mar 8, 2018

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.

Feb 7, 2018

Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Super Bowl LII between the Patriots and Eagles took place this past Sunday at U.S Bank Stadium in chilly Minneapolis, Minnesota. It was an upsetting outcome for our Boston office, but both teams played phenomenal football and it was entertaining to say the least. Since Skyhook has an office in both Boston and Philadelphia, we decided to make a friendly bet on the game. Needless to say, the Boston office now owes the Wayne, PA office bottomless New England Clam Chowder, which will be served by our head of HR while he wears a Nick Foles jersey.

Oct 17, 2017

Business Benefits of Location Insights

Business analytics, deep learning, artificial intelligence...all are buzzwords that have become part of our vocabulary thanks to the massive growth of big data and analytics. The creation and consumption of data continues to grow, with organizations such as Facebook, IBM, Apple, Baidu, Alibaba, Amazon and many others investing millions of dollars in order to gain a competitive advantage. According to a recent IDC report, worldwide revenue for big data is set to grow from $130.1 billion in 2016 to more than $203 billion in 2020.

Oct 5, 2017

Video: Hurricane Maria's Impact on Puerto Rico's Power Outages

When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation to the island archipelago -- an unincorporated territory of the United States -- was catastrophic. According to reports, Hurricane Maria was the strongest storm to hit Puerto Rico in nearly 80 years, resulting in numerous deaths, widespread property loss and a near total power outage. CNBC has reported that Hurricane Maria could end up causing massive insured losses, including from near complete business interruptions, with one insurer pegging the estimated liabilities between $15 billion to $30 billion and another putting the number even higher, from $40 billion to $85 billion.

Aug 16, 2017

GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the Threat of Piracy

VANCOUVER, British Columbia, August 16, 2017 – GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home. The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today’s strongest defences against geo-piracy from GeoGuard.

Aug 4, 2017

The Wearables Industry is Evolving but Don’t Mistake it for Dead

As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.

Aug 2, 2017

My.Sky Walkthrough: Monitoring an Active Project (Part 4 of 4)

This post marks the last blog of our My.Sky blog series. My.Sky is Skyhook's self-service customer portal that allows developers, customers and prospects to explore Skyhook’s product suite, create and manage projects for Skyhook's products, search and review documentation and receive technical support. So far, we have gone through an introduction, creating a new project and creating a new campaign. In this tutorial, we're discussing how to monitor an active project. If you do not have an active project but want to get an idea of what one would look like, check out the sample projects generated when you created your My.Sky account. 

Jul 31, 2017

Venue Density Explained

With so many location products and companies to choose from, it can be difficult to figure out which one will provide services at the quality level that best suits your needs. Location data is only useful if it accurately and dependably matches your particular use case. Achieving high accuracy and dependable performance in many situations - particularly in densely developed, highly urbanized areas - is complicated. Of course these complex and congested areas are usually the places where people tend to be.