Jun 27, 2018

Location + IoT: Tips and Best Practices for Getting Started

This post originally appeared on IoT Agenda. 

Location has fast become a must-have element for most connected solutions in order to wring as much value from the technology as possible. Adding location to your IoT product provides numerous — and sometimes surprising — advantages and capabilities. But creating a device that is able to find its own location or provide enough signal information to be located remotely is not necessarily a slam-dunk. With technology evolving constantly, there are details to consider before becoming connected — and the knowledge will help guide your path to success.

Jun 7, 2018

How Location Redefines the Customer Journey

In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.

Apr 19, 2018

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Mar 8, 2018

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.

Feb 7, 2018

Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Super Bowl LII between the Patriots and Eagles took place this past Sunday at U.S Bank Stadium in chilly Minneapolis, Minnesota. It was an upsetting outcome for our Boston office, but both teams played phenomenal football and it was entertaining to say the least. Since Skyhook has an office in both Boston and Philadelphia, we decided to make a friendly bet on the game. Needless to say, the Boston office now owes the Wayne, PA office bottomless New England Clam Chowder, which will be served by our head of HR while he wears a Nick Foles jersey.

Oct 17, 2017

Business Benefits of Location Insights

Business analytics, deep learning, artificial intelligence...all are buzzwords that have become part of our vocabulary thanks to the massive growth of big data and analytics. The creation and consumption of data continues to grow, with organizations such as Facebook, IBM, Apple, Baidu, Alibaba, Amazon and many others investing millions of dollars in order to gain a competitive advantage. According to a recent IDC report, worldwide revenue for big data is set to grow from $130.1 billion in 2016 to more than $203 billion in 2020.

Oct 5, 2017

Video: Hurricane Maria's Impact on Puerto Rico's Power Outages

When the Category 4 Hurricane Maria hit Puerto Rico on Wednesday, September 20th, the devastation to the island archipelago -- an unincorporated territory of the United States -- was catastrophic. According to reports, Hurricane Maria was the strongest storm to hit Puerto Rico in nearly 80 years, resulting in numerous deaths, widespread property loss and a near total power outage. CNBC has reported that Hurricane Maria could end up causing massive insured losses, including from near complete business interruptions, with one insurer pegging the estimated liabilities between $15 billion to $30 billion and another putting the number even higher, from $40 billion to $85 billion.

Aug 16, 2017

GeoGuard and Skyhook Pioneer Media Piracy Protection for Film Industry

Precise Location Data Enables Studios and Networks to Securely Pre-Release Content Without the Threat of Piracy

VANCOUVER, British Columbia, August 16, 2017 – GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home. The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today’s strongest defences against geo-piracy from GeoGuard.

Aug 4, 2017

The Wearables Industry is Evolving but Don’t Mistake it for Dead

As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.

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